Area Director of Sales Downtown
About The Position
Shamin Hotels is seeking an Area Director of Sales to lead sales strategy across its downtown hotel portfolio. The role oversees sales plans for rooms, meetings, catering, and food and beverage, using market, competitor, and guest insights to set goals and grow revenue. The Area Director builds relationships with corporate accounts, event planners, travel partners, and local organizations; leads site tours and presentations; and negotiates group, event, and catering contracts. The position also partners with revenue management to drive occupancy and average daily rate, works with marketing on campaigns and content, and represents the hotels at industry and community events. The Area Director hires, coaches, and develops sales managers, coordinators, and support staff, fostering a collaborative and creative team culture. The role manages sales budgets and forecasts, tracks expenses and incentives, and collaborates closely with General Managers and operations leaders. Flexibility to work evenings, weekends, and holidays when business requires is expected. Shamin Hotels describes its culture through Team Up, Own It, and Passionately Serve. It is a family-owned and operated hotel owner and operator based in Central Virginia, with more than 70 hotels. Benefits for full-time associates include health, dental, vision, accident, and short- and long-term disability insurance; pet insurance; gym membership discounts; paid time off and holidays; a 401(k) with company match; and discounts through the Shamin Perks program. The company also describes opportunities for career growth and promotion from within.
Requirements
- Proven experience in hotel, catering, or food and beverage sales, with a track record of driving revenue.
- Strong negotiation and presentation skills and confidence in closing business.
- Leadership experience and a passion for developing people.
- Solid knowledge of hotel operations, catering, food and beverage trends, and revenue management.
- Comfort using CRM and sales software.
- Strong organizational skills and the ability to manage multiple hotels and priorities.
- Flexibility to work evenings, weekends, and holidays when business calls for it.
Nice To Haves
- A bachelor’s degree in Hospitality Management, Business Administration, or a related field is a plus.
Responsibilities
- Build and lead sales plans for rooms, meetings, catering, and food and beverage across multiple hotels.
- Monitor market trends, competition, and guest needs, and translate insights into sales goals.
- Build and maintain relationships with corporate accounts, event planners, travel partners, and local organizations.
- Lead site tours and presentations and negotiate group, event, and catering contracts.
- Drive occupancy and average daily rate in partnership with revenue management.
- Identify opportunities to increase revenue through upgraded catering packages, additional room blocks, and other offerings.
- Hire, coach, and support sales managers, coordinators, and support staff; provide feedback and foster collaboration and career growth.
- Work with the marketing team on campaigns, materials, and online content.
- Represent Shamin Hotels at industry events, trade shows, and downtown community gatherings.
- Build and manage sales budgets and forecasts, track expenses and incentives, and direct spending toward results.
- Partner closely with General Managers and operations leaders.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Accident insurance
- Short- and long-term disability insurance
- Pet insurance
- Gym membership discounts
- Paid time off
- Paid holidays
- 401(k) with company match
- Discounts on tickets, rental cars, attractions, footwear, and stays at branded hotels
- Career growth opportunities and promotion from within
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
