Area Director of Sales

EOS Hospitality•Tuscaloosa, AL

84d•Hybrid

About The Position

The Area Director of Sales is responsible for directing the workflow of the sales organization to achieve departmental and hotel performance goals. This role involves collaborating with the sales team to ensure coordinated efforts, providing sales leadership and insight on the group and transient RFP process, and managing relationships with key internal and external stakeholders. The position also includes conducting performance evaluations, ensuring training programs are met, organizing sales meetings, and preparing various sales reports. Additionally, the Area Director of Sales will conduct research on the travel industry to develop new sales strategies, represent properties to the group market segments, develop and conduct sales presentations, and entertain clients, which may require travel. The role also emphasizes supporting the company’s service and relationship strategy, driving customer loyalty, and providing excellent customer service. Communication, collaboration with the Marketing team, and management of the Sales Coordinator are also key aspects of this role. The Area Director of Sales will also initiate and execute the annual Sales & Marketing Plan and perform any other job-related duties as assigned.

Requirements

A complete understanding of forecasting & selling
Highly motivated individual who can work independently
Ability to handle confidential information discretely and in the proper manner
Self-starter, and possess excellent presentation skills
Proven track record of sales tactical planning and execution.
Proven track record of successfully leading a sales organization.
Ideal candidate, 3-5 years of hotel sales experience
Effective decision-making skills
Strong problem-solving skills
Strong organizational skills
May be required to work varying schedules and be able to travel
Good communication skills (verbal, listening, writing)
Effective conflict management skills
Strong customer and colleague relation skills
3-5 years sales experience selling a hotel is required.

Nice To Haves

4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management or related major preferred.

Responsibilities

Direct the workflow of the sales organization to reach departmental and hotel performance goals.
Works collaboratively with the sales team to ensure sales efforts are coordinated and not duplicated.
Provide sales leadership and insight on the group and transient RFP process representing a holistic view of the needs of the hotel.
Manages and develops relationships with key internal and external stakeholders.
Conduct performance evaluations, resolve problems, provide open communication, and recommend discipline when appropriate.
Ensure training programs are conducted regularly and Company standards of performance are met. Give guidance and counsel staff toward improvement.
Organize and/or lead scheduled Sales Department and related meetings.
Direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to; the weekly and monthly Forecast, sales tactical planning, Lead Management System, Booking PACE Reporting, STR report analysis and submitting weekly reporting with commentary.
Coordinate ongoing research of the travel industry to detect market trends and related information for development of new direct sales strategies.
Make reasonable and informed recommendations to improve potential from existing and emerging markets.
Establish themselves as a subject matter expert; serves the property by understanding of the Market, business issues, and concerns to offer better business solutions to the operation.
Represent the properties to the group market segments as needed to increase market penetration and exceed revenue targets.
Develop and conduct persuasive verbal sales presentations to prospective clients.
Meet with and entertain clients some of which will require travel.
Establish themselves as an Alabama ambassador; serves the customer by understanding their business, business issues, and concerns to offer better business solutions.
Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
Provides excellent customer service consistent with the daily service of the company.
Communicate both verbally and in writing to provide clear direction to the staff.
Works collaboratively with the Marketing team to promote initiatives.
Manage and support the Sales Coordinator.
Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
Comply with attendance rules and be available to work on a regular basis.
Perform any other job-related duties as assigned.