Area Director of Groups Sales | The Maven Hotel & The Rally Hotel

Sage Hospitality Group • Denver, CO

7d • Onsite

About The Position

The Area Director of Groups Sales leads group sales strategy and execution for The Maven Hotel and The Rally Hotel. The role oversees new business development, account management, team leadership, forecasting, market analysis, and cross-functional communication to achieve or exceed budgeted room-night, ADR, revenue, and market-share goals across both properties.

The position develops and maintains group business through proactive sales, negotiates and books new and repeat business, manages and develops the group sales team, and helps prepare and monitor the annual sales budget. It analyzes market conditions and sales performance, prepares forecasts and reports, implements applicable Sage and franchisor programs, and coordinates with hotel departments to align pricing, contracting, and service delivery with business objectives and client expectations.

Requirements

• Four-year college degree or equivalent education/experience.
• Three to four years of employment in a related position with this company or another company.
• Advanced knowledge of principles and practices in sales, marketing, and hospitality.
• Experiential knowledge required for managing people, complex problems, and efficient sales activities.
• Working knowledge of Delphi.
• Highly developed communication skills to negotiate, convince, sell, and influence managerial personnel, hotel guests, and corporate clients.
• Dexterity and mobility to meet clients on and off premises, tour the property, attend functions, climb stairs, and operate basic office equipment.
• Vision to read fine print and computer screens, see colors, and observe rooms in poorly lit conditions.

Responsibilities

• Solicit, negotiate, and book new and repeat group business through outside sales calls, direct outreach, referrals, property tours, networking, industry events, and account development.
• Maximize group room revenue, room nights, ADR, ancillary spend, and overall profitability to meet or exceed established goals.
• Lead and supervise the group sales team, including hiring, training, development, coaching, performance management, performance and salary reviews, communication, issue resolution, and recommendations regarding discipline or termination.
• Recommend and assist with developing, implementing, monitoring, and controlling the annual group sales budget for both properties.
• Analyze competitive positioning, market trends, booking pace, lost business, customer needs, and client feedback to adjust sales strategies and improve conversion, revenue performance, and market share.
• Prepare and review forecasts, period reports, sales activity reports, rate reports, and other performance data to assess productivity against budget, plan, and marketplace expectations.
• Implement Sage and applicable franchisor programs, and direct sales efforts consistently with Sage policies, procedures, service standards, and budgeted goals.
• Develop and enhance relationships with corporate, business, travel industry, association, and community accounts to maintain visibility and increase market share.
• Build and maintain a strategic account base focused on prospecting, account penetration, repeat business, and cross-selling between both properties.
• Partner with Revenue Management, Marketing, Catering/Events, Operations, and other hotel departments to align pricing, positioning, contracting, and service delivery with business objectives and client expectations.
• Act as a liaison through weekly meetings and ongoing communication to provide timely information and ensure group needs are fulfilled as contracted.

Benefits

• Unlimited paid time off
• Medical insurance
• Dental insurance
• Vision insurance
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Employee Assistance Program
• Discounts on hotels and restaurants
• Eligibility to participate in the Employee Referral Bonus Program, with up to $1,000 per referral

What This Job Offers

• Job Type: Full-time
• Career Level: Senior