Area Director of Groups Sales | The Maven Hotel & The Rally Hotel

Sage Hospitality • Denver, CO

1d • $100,000 - $110,000 • Onsite

About The Position

The Area Director of Groups Sales leads group sales strategy and execution for The Maven Hotel and The Rally Hotel. The role oversees new business development, account management, team leadership, forecasting, market analysis, and cross-functional communication to achieve or exceed budgeted room-night, ADR, revenue, and market-share goals across both properties.

The position is responsible for developing group business and strategic account relationships, managing and developing the group sales team, monitoring budgets and sales performance, and coordinating with hotel departments to align pricing, contracting, and service delivery with business objectives and client expectations.

Requirements

• Four-year college degree or equivalent education/experience.
• Three to four years of employment in a related position with this company or another company.
• Advanced knowledge of the principles and practices of sales, marketing, and the hospitality profession, including experiential knowledge in managing people, complex problems, and efficient sales activities.
• Working knowledge of Delphi.
• Ability to make decisions within position standards that can affect more than one department, while generally not affecting more than one hotel; the role has general policies and procedures for guidance and keeps a superior informed of general assignment direction.
• Ability to analyze activities or information involving original data manipulation or interpretation and reach logical conclusions.
• Highly developed communication skills to negotiate, convince, sell, and influence managerial personnel, hotel guests, and/or corporate clients.
• Dexterity and mobility to meet clients on and off premises, tour property, attend functions, climb stairs, and operate basic office equipment.
• Vision to read fine print and computer screens, see colors, and observe rooms in poorly lit conditions.

Responsibilities

• Solicit, negotiate, and book new and repeat group business through proactive sales efforts, including outside sales calls, direct outreach, referrals, property tours, networking, industry events, and account development.
• Maximize group room revenue, room nights, ADR, ancillary spend, and overall profitability to meet or exceed established goals.
• Lead and supervise the group sales team, including hiring, training, development, coaching, empowerment, performance management, performance and salary reviews, issue resolution, communication, and recommendations regarding discipline or termination.
• Recommend and assist in developing, implementing, monitoring, and controlling the annual group sales budget for both properties.
• Analyze competitive positioning, market trends, booking pace, lost business, customer needs, and client feedback to adjust sales strategies and improve conversion, revenue performance, and market share.
• Prepare and review forecasts, period reports, sales activity reports, rate reports, and other performance data to assess productivity against budget, plan, and marketplace expectations.
• Implement Sage and franchisor programs, where applicable, and direct sales efforts consistently with Sage’s policies, procedures, and service standards.
• Ensure strategies and actions support budgeted room-night, average-rate, revenue, and customer-service goals.
• Develop and enhance relationships with key corporate, business, travel industry, association, and community accounts to maintain visibility and increase market share.
• Build and maintain a strategic account base focused on prospecting, account penetration, repeat business, and cross-selling between both properties.
• Partner with Revenue Management, Marketing, Catering/Events, Operations, and other hotel departments to align pricing, positioning, contracting, and service delivery with business objectives and client expectations.
• Act as a liaison through weekly meetings and ongoing communication, providing timely information and ensuring group needs are carried out as contracted.
• Meet clients on and off premises, tour the property, attend functions, climb stairs, and operate basic office equipment.

Benefits

• Unlimited paid time off
• Medical, dental, and vision insurance
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Employee Assistance Program
• Discounts on hotels, restaurants, and more
• Eligibility to participate in the Employee Referral Bonus Program, with up to $1,000 per referral

What This Job Offers

• Job Type: Full-time
• Career Level: Manager