Apparel Sales Representative - West Central Florida (Panhandle)

Varsity Brands•US - FL - Remote, FL
•Hybrid

About The Position

Varsity Spirit is seeking an Apparel Sales Representative to serve the Santa Rosa, Walton, and Okaloosa counties territory in Florida’s Panhandle. This is an outside-sales, hybrid role involving work from a home office as well as local schools, community events, and in-person customer meetings. Representatives are expected to live in or near their assigned region and travel regularly throughout it to manage relationships and pursue sales opportunities. Travel is primarily local, though occasional out-of-area and overnight travel may be required. Hours vary with customer needs, and evenings or weekends may be required. The representative promotes Varsity Spirit apparel and products through consultative selling, provides personalized solutions, and creates memorable customer experiences. The role involves building relationships with coaches and athletes, conducting consultations and fittings, sharing informed feedback about style and fit, meeting sales goals, and recruiting for summer camp brands. The representative is expected to model the company’s values and ethical standards, maintain product and fashion knowledge, and pursue professional growth. Varsity Spirit is part of Varsity Brands and serves the cheerleading, dance, performing arts, and yearbook communities. The company describes its work as focused on safety, entertainment, and school leadership, and states its commitment to creating safe environments for young people. Benefits are available to eligible employees, with eligibility and offerings varying by position and plan terms.

Requirements

  • High school diploma or GED.
  • At least 2 years of experience in an administrative support role.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to prioritize multiple tasks in a fast-paced environment and meet deadlines.
  • Ability to learn new technology and understand Microsoft Suite.
  • Willingness to learn product construction, technical details, and pricing in depth.
  • Ability to cultivate a distraction-free home office.
  • Reliable means of travel for regular in-person customer interactions.
  • Organization and follow-through.
  • Personal effectiveness and credibility.
  • Ability to generate leads, forecast the sales cycle, anticipate problems, and develop effective solutions while aspiring to meet and exceed sales goals.
  • Ability to perform regular sitting, standing, bending, lifting, kneeling, walking, and driving.
  • Ability to lift 15–30 pounds.

Nice To Haves

  • Bachelor’s degree in marketing, business education, or a related field.
  • Industry experience.
  • Knowledge of the cheer and dance industry.

Responsibilities

  • Plan and prospect for territory sales.
  • Conduct consultations and fittings with coaches and their athletes.
  • Meet and exceed assigned territory sales goals.
  • Provide honest, confident feedback about style and fit.
  • Build fashion and product knowledge.
  • Pursue professional growth.
  • Generate prospects and build rapport.
  • Build lasting customer relationships.
  • Travel to appointments within the territory.
  • Work effectively from a home-office environment.
  • Recruit for summer camp brands.
  • Represent Varsity Brands by demonstrating company values and high ethical standards.

Benefits

  • Comprehensive health care benefits.
  • HSA employer contribution and FSA opportunities.
  • Wellbeing program.
  • 401(k) plan with company matching.
  • Company-paid life insurance, AD&D, and short-term disability.
  • Generous My Time Off and paid holidays.
  • Varsity Brands Ownership Program.
  • Employee Resource Groups.
  • Access to financial coaching and a member-owned credit union.
  • St. Jude partnership and volunteer opportunities.
  • Employee perks, including discounts on personal apparel and equipment.
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