App Store WW Partner Marketing Manager

Apple • Cupertino, CA

17h

About The Position

Apple’s App Store Marketing Team is seeking an experienced partner marketer to join its developer partner marketing function. The role drives growth by collaborating closely with app and game developers on consumer-facing co-marketing roadmaps that support shared success.

As Manager of WW App Store Partner Marketing, you will build relationships with developers, champion their marketing goals internally, and lead the development of co-marketing strategies and tactical plans that deliver value.

Requirements

• At least 5 years of marketing experience, including at least 3 years focused on partnerships and/or co-marketing.
• Deep knowledge of the mobile app and game ecosystem, including monetization strategies and subscription models.
• Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs.
• Experience driving annual marketing strategies, plans, and/or programs that increased user growth for a consumer-facing service, app, or game.
• Strong ability to influence and align stakeholders, work collaboratively, build consensus and trust, make decisions, and navigate ambiguity.
• Experience operating globally and adapting plans to regional nuances in partnership with international teams.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
• Experience measuring marketing programs and optimizing them using data-driven insights.
• Strong analytical skills, including experience defining and tracking KPIs.

Nice To Haves

• Strategic thinking and problem-solving skills, including the ability to translate marketing goals into actionable, impactful strategies and plans.
• Comfort building from scratch, including establishing new strategies, processes, go-to-market plans, and measurement frameworks.
• Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
• Experience working on event, conference, or convention activations.
• Ability to use marketing technology, tools, automation, and AI to streamline operations and increase efficiency and output.

Responsibilities

• Build relationships with app and game developers.
• Champion developers’ marketing goals internally.
• Create co-marketing strategies and tactical plans with developer partners to drive shared success.
• Develop consumer-facing co-marketing roadmaps.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed