App Store Marketing Intern

Apple

About The Position

Apple is seeking a motivated, detail-oriented Marketing Intern to support its Internet Services team, including the App Store. The intern will connect internal teams with external partners and help execute new and ongoing marketing initiatives. The role includes providing consumer insights related to gaming and technology, using AI tools to support analysis and improve daily workflows, reviewing creative assets, and helping streamline processes. It offers hands-on experience contributing to marketing initiatives in a fast-paced environment. The intern will support campaign execution and project coordination, prepare campaign plans and reports, track performance, and optimize content across platforms. They will monitor consumer behavior, industry trends, and competitor activity, and share findings to inform marketing strategies and content. The role also involves identifying process bottlenecks, integrating AI tools into workflows, maintaining campaign trackers, coordinating creative assets for organic social, paid advertising, and other campaigns, and providing general administrative support. The position calls for collaboration, initiative, attention to detail, and an interest in gaming, technology, and Apple’s ecosystem.

Requirements

Professional fluency in spoken and written English and Mandarin.
Strong analytical skills and hands-on proficiency with Numbers or Excel, Keynote, and modern AI productivity tools.
Excellent interpersonal and communication skills, with the ability to build collaborative relationships across internal teams and external stakeholders.
Insight into gaming and technology industries, particularly Gen Z and Gen Alpha audiences.
Highly self-motivated and proactive, able to drive projects independently and adapt to a dynamic environment.
Strong willingness and interest in investigating details.

Nice To Haves

Genuine passion for and familiarity with Apple products, services, and culture.
Degree in Marketing, Advertising, Communications, or a related field, or equivalent experience (preferred).

Responsibilities

Drive the execution and progress of existing marketing campaigns and new initiatives.
Coordinate with external vendors, partners, and internal teams to support project execution.
Prepare campaign plans, consolidate reports, track performance metrics, and optimize content for different platforms.
Monitor and analyze consumer behavior, trends, and preferences in gaming, technology, and related industries, using AI tools to assist with analysis and trend forecasting.
Share market observations with the marketing team to inform campaign strategies and content development.
Stay informed about market developments and competitor activities.
Identify procedural bottlenecks and recommend improvements; explore and integrate AI tools to improve operational efficiency.
Maintain campaign trackers and records for cross-functional teams and partners.
Coordinate the review, organization, and management of creative assets for organic social, paid ads, and other campaigns.
Ensure asset quality and communicate with stakeholders to resolve issues or delays.
Provide administrative support, including scheduling meetings, preparing presentations, and maintaining records.
Contribute creative ideas and strategic insights during brainstorming sessions and team discussions.