Analytics & Insights Manager, Influencer Marketing

Collectively • New York, NY

10h • $75,000 - $86,000 • Remote

About The Position

Collectively’s Analytics & Performance team combines creativity, analytics, and paid social expertise to report on campaigns, implement paid social programs, and manage cross-functional tools and processes. The team also supports research and development and innovation. In this role, you will contribute to campaign tracking and the scaled distribution of influencer marketing programs through paid social campaigns on TikTok, Instagram, and other social media platforms. You will support client reporting and analysis, plan and execute paid social campaigns, and contribute to new methodologies, metrics, and industry thought leadership.

Requirements

• 3 to 5 years of relevant work experience in an agency or in-house marketing role.
• Strong strategic and analytical background.
• Strong written communication skills.
• Strong understanding of social media and current organic and paid social marketing KPIs and processes.
• Effective communication skills, especially across cross-functional teams.
• Ability to learn and use new software quickly.
• Ability to turn complex information into compelling stories, including through visualizations.
• Experience analyzing data and deriving insights from multiple complex data sets.
• Advanced Google Sheets or Excel skills.

Nice To Haves

• Media buying or performance marketing experience.

Responsibilities

• Clean and analyze data for client reporting deliverables.
• Customize and maintain dashboards and reporting tools to measure program-specific KPIs, and regularly quality-check data.
• Conduct quantitative and qualitative research to explore client questions.
• Prepare slides, analytical reports, and other visualizations that communicate key insights.
• Participate in client-facing conversations about campaign performance in collaboration with the cross-functional team.
• Deliver benchmarks, trends, and other insights from reporting tools.
• Work with account management colleagues to develop paid social strategies and targets.
• Maintain current knowledge of paid media products and services on social platforms and serve as an internal and client-facing resource on the sector.
• Set up and execute paid social campaigns across platforms, coordinating influencer participation across teams.
• Optimize campaigns to meet performance targets.
• Assist with developing new methodologies and processes, including cross-functional practices, new metrics, and thought leadership on data trends and industry insights.

Benefits

• Medical, dental, and vision coverage.
• Supplemental insurance, including life insurance, commuter benefits, and pet insurance.
• 401(k) matching.
• Monthly work-from-home stipend.
• Step Up Recognition Program.
• Collectively Employee Resource Groups (ERGs).
• Virtual and in-person events.
• Generous allotment of sick days.
• Birthday floating holiday.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed