Analyst Relations Director

Forcepoint

About The Position

Forcepoint is redefining cybersecurity around a single idea: data is the control plane. As we accelerate our Data Security Everywhere (DSE) strategy and expand into AI security, we are hiring an Analyst Relations Director to build and execute a comprehensive analyst strategy that shapes how the market understands our platform and vision. This role is focused on creating the plan, building the right relationships, and driving measurable market influence. You will ensure analysts understand not just our products, but our point of view, category leadership, and long-term platform strategy. You will operate as a strategic advisor to executives, a partner to Product Marketing, and a driver of market perception change. Forcepoint is shifting from a portfolio of products to a unified data security platform. This role plays a critical part in ensuring the market, analysts, and customers understand and adopt that shift. The Analyst Relations Director will help shape how the industry defines modern data security and position Forcepoint as a leader in protecting data across cloud, on-prem, and AI environments.

Requirements

10+ years of experience in Analyst Relations, Product Marketing, or a related strategic role within cybersecurity
Proven ability to build and execute analyst relations programs from the ground up
Strong experience engaging with leading analyst firms, including Gartner, Forrester, and IDC
Deep understanding of data security, including DLP, DSPM, insider risk, and cloud security
Familiarity with AI security trends and enterprise risk considerations
Strong communication and executive presence, with the ability to translate complex concepts into clear market narratives
Ability to operate at both a strategic and operational level

Responsibilities

Develop and own a multi-quarter analyst relations strategy aligned to Forcepoint’s Data Security Everywhere platform and AI security initiatives
Define target analysts, firms, and engagement priorities
Establish a clear engagement model, including briefing cadence, inquiry strategy, and event participation
Build a roadmap to influence analyst research agendas, market categories, and evaluation criteria
Build and maintain senior-level relationships with key analysts across Gartner, Forrester, and IDC
Develop tailored engagement strategies for priority analysts based on their research focus and influence
Establish Forcepoint as a trusted source of insight through consistent, high-quality interactions
Evolve relationships from transactional briefings to ongoing strategic dialogue
Translate Forcepoint’s capabilities into a clear and consistent analyst narrative across: Data Security Everywhere (DSE), AI-aware data security, DSPM and DLP convergence
Ensure alignment across analyst briefings, research submissions, and executive messaging
Proactively influence how analysts define and evaluate emerging categories in data security and AI security
Build and manage annual and quarterly analyst relations plans
Coordinate cross-functional inputs to ensure accurate and compelling analyst engagement
Maintain a structured cadence of briefings, inquiries, and follow-ups
Track and report on analyst sentiment, coverage quality, and engagement effectiveness
Lead Forcepoint’s participation in key analyst evaluations, including Magic Quadrants, Waves, and MarketScapes
Align internal stakeholders on evaluation criteria, differentiation, and messaging
Ensure submissions highlight platform value, customer outcomes, and competitive strengths
Partner with Product Marketing and Customer Marketing to identify and prepare strong customer references
Prepare executives for analyst briefings, inquiries, and strategic discussions
Provide guidance on messaging, positioning, and competitive dynamics
Ensure leadership alignment on analyst engagement priorities and desired outcomes
Support executive participation in analyst-led events and thought leadership opportunities