Associate Director, Analyst Relations

CNX

11d•Remote

About The Position

Concentrix is a global technology and services leader that powers the world’s best brands. They are solution-focused, tech-powered, and intelligence-fueled, providing unique data and insights, deep industry expertise, and advanced technology solutions to help companies become refreshingly simple to work, interact, and transact with. Concentrix operates in over 70 countries and has been recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture.” The company's portfolio includes end-to-end business services, technology solutions, and an expanding suite of AI-powered products. This role, Associate Director of Analyst Relations, is crucial in shaping how Concentrix is perceived, positioned, and evaluated by the analyst community. The individual will manage strategic relationships with influential research firms like Gartner, Forrester, IDC, Everest Group, NelsonHall, ISG, and HFS Research. The position involves leading formal evaluation cycles, from RFI submission to briefing and rebuttal, and building ongoing analyst relationships. This is a high-profile role with significant executive visibility, where the Associate Director will lead a small team and collaborate closely with the CMO, product and practice leaders, and senior business stakeholders to align AR strategy with commercial priorities.

Requirements

10+ years in analyst relations within a global B2B technology, services, or CX business, or in a client-facing advisory role at an analyst firm.
Deep, established relationships with senior analysts across Gartner, Forrester, IDC, Everest Group, NelsonHall, ISG, and HFS Research.
Proven track record managing complex, multi-firm evaluation programmes including Magic Quadrant, Forrester Wave, PEAK Matrix, and equivalent, from RFI through rebuttal.
Able to translate technical and service capability into sharp, analyst-ready positioning; you write and communicate with clarity and confidence.
Commercial instincts that connect analyst coverage to buyer decisions, shortlists, and deal outcomes, and the ability to translate that intelligence into product narratives, GTM strategy, and competitive messaging.
Strategic thinker who can also execute: you build the plan and deliver it, managing multiple senior stakeholders and competing priorities across a matrixed global organisation.
Comfortable working alongside and coaching C-suite executives for high-stakes analyst interactions.
Experience building or transforming an AR function, including team leadership and establishing new coverage relationships from a standing start.
Deep understanding of the AI and digital services landscape and how analyst coverage in these areas is evolving.

Nice To Haves

Formal certifications or training desirable (e.g. IIAR, CXL, PMA, or equivalent).

Responsibilities

Define and own the global AR strategy, aligned to Concentrix's commercial and brand objectives across its comprehensive technology and services portfolio covering strategy and design, data & AI, engineering, and outsourcing, as well as a suite of proprietary AI products.
Build a prioritised analyst coverage map – identifying which firms, practices, and evaluations matter most to the business and our buyers.
Develop clear, differentiated narratives for each coverage area, translating complex capabilities into compelling analyst-facing stories.
Advise senior leadership on analyst perceptions, competitive positioning, and how external narratives are shifting.
Own and actively develop a portfolio of relationships with senior analysts at Gartner, Forrester, IDC, Everest Group, NelsonHall, ISG, HFS Research, and others relevant to the services, technology, and AI markets.
Run a proactive engagement calendar: regular inquiries and briefings, strategic advisory sessions, analyst days, and executive introductions. Not just reactive responses to evaluation cycles.
Act as the primary point of contact for inbound analyst enquiries, identifying and preparing internal subject matter experts for high-quality interactions.
Lead end-to-end management of all major evaluations: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Everest PEAK Matrix, NelsonHall NEAT, ISG Provider Lens, and equivalent frameworks.
Own RFI response strategy and execution – coordinating across technology, practices, delivery, and go-to-market teams to build submissions that are accurate, competitive, and compelling.
Manage vendor briefings, product demonstrations, and client reference coordination as part of evaluation processes.
Track evaluation timelines, submission windows, and rebuttal opportunities across a complex, multi-firm calendar.
Monitor analyst coverage of Concentrix and key competitors.
Surface insights that inform product, marketing, and sales strategy.
Translate analyst perspectives and emerging research themes into actionable intelligence for internal stakeholders.
Track mentions and share of voice across key research publications and evaluations; report on AR programme impact in terms that connect to pipeline and commercial outcomes.
Work closely with Product Marketing, Practice leads, Market Intelligence, and the broader marketing team to ensure AR messaging is consistent with go-to-market positioning.
Equip sales and pre-sales teams with analyst-validated proof points, research citations, and evaluation outcomes that accelerate deal cycles.
Manage and direct external AR agencies, ensuring agency output is strategically aligned, commercially focused, and consistently on-message across all evaluation and engagement activity.