Alliance Sales Program Manager
About The Position
American Residential Services (ARS), the largest provider of residential heating, cooling, and plumbing services in the U.S., is seeking a Retail Lead Generation Manager for its Columbia, South Carolina market. The role oversees a retail lead generation program and a team of Lead Generators, also known as Sales Support Associates (SSAs), who work inside retail partner locations. The manager drives qualified HVAC sales leads, improves team performance, maintains strong retail partnerships, and ensures consistent program execution. This is a hands-on leadership role in a fast-paced retail environment focused on developing employees and achieving performance goals. Pay starts at $50,000 per year based on experience, with monthly performance bonuses of up to $12,000 annually. The position is full-time and includes evenings and weekends.
Requirements
- At least 2 years of proven sales experience.
- Strong interpersonal, communication, organizational, and customer service skills.
- Ability to motivate, coach, and develop employees in a performance-driven environment.
- Ability to manage employee schedules, track performance goals, and provide hands-on field support.
- Ability to work evenings and weekends based on retail business needs.
- Comfort learning and presenting HVAC product information and technical training materials.
- Ability to work independently, manage multiple priorities, and maintain strong relationships with retail partners.
Nice To Haves
- Previous supervisory, team leadership, or sales management experience.
- Experience managing retail sales teams, Lead Generators, or Sales Support Associates.
- Background in retail sales, lead generation, HVAC, home improvement, or home services.
- Experience recruiting, training, and coaching performance-based teams.
- Familiarity with sales reporting, performance metrics, and Microsoft Office applications.
- Additional relevant training, certifications, or equivalent education.
Responsibilities
- Lead daily operations of the retail lead generation program across assigned partner locations.
- Generate qualified HVAC sales leads and appointment opportunities through effective customer engagement.
- Monitor daily, weekly, and monthly lead generation goals, conversion rates, and team performance.
- Analyze performance metrics, identify opportunities for improvement, and implement strategies to increase results.
- Ensure Lead Generators meet productivity, customer service, and lead quality expectations.
- Recruit, interview, hire, train, and manage Lead Generators (SSAs).
- Develop and manage employee schedules to maintain appropriate coverage during peak retail hours.
- Provide hands-on coaching, field training, and ongoing performance feedback.
- Conduct regular team meetings to communicate goals, recognize achievements, and address performance opportunities.
- Train employees on HVAC products, customer engagement techniques, promotional programs, and lead generation best practices.
- Build a positive, competitive, results-driven team environment through coaching, recognition, and performance incentives.
- Build and maintain relationships with retail store management and regional partners.
- Conduct regular store visits to evaluate program execution, employee performance, and customer engagement.
- Coordinate retail promotions, special events, and lead generation initiatives with store leadership.
- Communicate staffing updates, performance results, and program activities to retail partners and branch leadership.
- Collaborate with sales and operations teams to improve lead quality, appointment setting, and overall program performance.
- Ensure compliance with company policies, retail partner guidelines, and established program standards.
Benefits
- Monthly performance bonuses of up to $12,000 annually.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
