AI Visibility & Search Strategy Specialist | GEO/SEO

Texas Instruments • Dallas, TX

6d • Onsite

About The Position

Texas Instruments is seeking an AI Visibility & Search Strategy Specialist to contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This role focuses on Generative Experience Optimization (GEO) and high-level content strategy, utilizing advanced visibility tools to track scores and insights across strategic prompts. The specialist will translate these scores into actionable recommendations, monitor and analyze Web and AI visibility performance, own projects, and collaborate with stakeholders to improve visibility.

Requirements

• Bachelor's degree
• 1 year of experience in SEO, including a foundational understanding of SEO best practices and applying them as a strategy.
• 1 year of demonstrated GEO/AEO experience and concrete successful actions taken to improve findability from the LLM.
• Practical knowledge of evolving GEO strategies and AI search trends.
• Experience with LLM architectures, Search Engine algorithms, and web optimization strategies.
• Basic proficiency in HTML, JavaScript, and CSS.
• Data Analytics and Visualization skills with a proven track record of translating complex data and unstructured problems into results-oriented insights.

Nice To Haves

• Understanding of how to make a website 'readable' for a bot (experience using JSON-LD markdown or Schema.org).

Responsibilities

• Refine strategy and pivot tactically to improve SEO and LLM visibility performance based on real-time learnings, staying ahead of industry changes.
• Identify new metrics for success and develop methodologies and dashboards to track performance.
• Act as a bridge between various teams, communicating risks and opportunities, championing priorities, and creating collaborative touchpoints with cross-functional teams (content, IT, User Experience).
• Propose bold, new ideas and testing protocols, embracing 'positive failure' to learn quickly and iterate.
• Analyze visibility scores and insights, presenting data to stakeholders through clear, high-impact presentations and recommendations.
• Support and optimize a website with a large product catalog.
• Develop strategies, propose and execute tactics, and find stories in the data.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level