Agent Channel Marketing Manager

Honeycomb Insurance•Chicago, IL

2h•$140,000 - $160,000•Hybrid

About The Position

Honeycomb Insurance is seeking an Agent Channel Marketing Manager to own the strategy and performance of its growing independent agent channel. The role is accountable for broker activation rate, GWP per agency, product mix, and submission volume by designing and implementing programs that improve these metrics. The manager will set strategies for agent appointments, dormant relationship activation, cross-selling to active producers, and winning back lapsed relationships. They will partner with the Digital Marketing Manager on execution in company systems while owning strategy, content, messaging, and measurement. The position requires a strong understanding of independent insurance agency distribution, including what agents need to trust a carrier and submit business. Commercial and/or real estate insurance experience is valued. The manager will design broker lifecycle programs and segmentation, create agent-facing communications, build an enablement toolkit, collaborate on product experience improvements, and represent broker feedback in product, underwriting, and go-to-market discussions. The role is hybrid: 2–3 days per week from either the Austin or New York office, or 3 days per week from the Chicago office. Success includes auditing the broker lifecycle and proposing a measurable six-month roadmap within the first 90 days; improving activation and launching an enablement toolkit within six months; and generating measurable increases in GWP per agency and submission volume within a year.

Requirements

At least 5 years of experience in the insurance industry.
Deep understanding of independent agent distribution, producer decision-making, submission behavior, and how to build trust with agency principals.
Strong written and verbal communication skills, including the ability to translate complex insurance concepts into clear, compelling agent-facing materials.
Foundational understanding of sales and marketing communications and best practices.
Ability to work cross-functionally in a fast-paced, dynamic environment without heavy oversight, using initiative and judgment.
Ability to independently produce high-quality content across multiple marketing channels.
Ability to work in a hybrid arrangement: 2–3 days weekly from the Austin or New York office, or 3 days weekly from the Chicago office.

Nice To Haves

Commercial and/or real estate insurance exposure.
Experience designing multi-touch lifecycle programs such as onboarding, reactivation, and retention in a B2B2C or channel-dependent business.
Experience with HubSpot or a comparable platform.
Familiarity with commercial lines, specialty, or emerging insurance segments.
Background working at an MGA, carrier, or independent insurance agency.
Experience building or managing sales enablement programs for a distributed agent force.

Responsibilities

Own the strategy and performance of the independent agent channel, including broker activation rate, GWP per agency, product mix, and submission volume.
Design and manage the broker lifecycle across acquisition, onboarding, reactivation, cross-sell and upsell, and win-back.
Develop broker segmentation strategies to personalize outreach and prioritize high-value agency relationships.
Build gamification mechanics for principals and producers to increase GWP per agency.
Create broker-facing content and messaging, including emails and sell-through tools.
Collaborate with the Demand & Digital Lead on email execution and campaign deployment.
Coordinate omnichannel campaigns with internal and external digital demand-generation stakeholders.
Build and maintain an agent enablement toolkit, including sell sheets, product one-pagers, quote guides, objection-handling documents, and territory-specific materials.
Partner with product management on in-product experience improvements and opportunities to increase agent engagement.
Keep agent materials current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager.
Establish recurring, scalable, value-added agency touchpoints.
Advocate internally for the agent channel by bringing broker feedback into product, underwriting, and go-to-market discussions.
Lead ongoing persona development for key agency types to inform targeting and messaging.
Audit the existing broker lifecycle, identify drop-off points, and propose a six-month roadmap with measurable targets.