Aftermarket Sales Representative

Allegiance Truck Centers•Hartford, CT

About The Position

The Aftermarket Sales Representative implements sales strategies and sells aftermarket products and services, including parts, service, and contract maintenance, to achieve revenue growth, market-share growth, and gross-profit targets. The role promotes and sells both “All Makes” and proprietary parts and services, and develops, implements, and maintains account-specific growth strategies across the company’s offerings. The representative prospects new customers while maintaining existing relationships, identifies customer needs, and recommends solutions. The role includes planning daily customer visits, recording customer and market information in the network CRM, participating in training, collaborating with marketing on promotional materials and campaigns, and monitoring industry trends and competitive offerings. The representative also shares customer and dealer feedback to help Allegiance improve service and grow market share.

Requirements

High school diploma or equivalent.
At least 2 years of experience in the industry or dealership environment.
At least 2 years of outside sales experience.
Proven experience building relationships with customers’ local or branch-level management and increasing sales to them.
Valid state driver’s license.
Must maintain a clean driving record.
Excellent communication and interpersonal skills, including communication with customers, Allegiance employees, and vendors.
Strong organizational and time-management abilities.
Ability to work independently and as part of a team.
Proficiency using CRM software and other sales tools.
Strong negotiation and closing skills.
Ability to bring customers new to the network through a previous book of business or relationships.
Ability to focus on assigned tasks with discipline and execution.
Ability to adapt to disruptions in the daily schedule and routine.
Resilience and persistence when handling rejection.
Professional attitude and ability to interact professionally with people at all levels.
Professional appearance; examples listed are a polo or button-up shirt, khakis, and safe shoes.

Nice To Haves

Bachelor’s degree in Sales Management, Business, or Marketing.

Responsibilities

Implement sales strategies and sell aftermarket products and offerings, including parts, service, and contract maintenance, to achieve revenue, market-share, and gross-profit targets.
Promote and sell “All Makes” and proprietary parts and services.
Develop, implement, and maintain account-specific growth strategies for all products and services offered.
Prospect new customers, with a target of 10–15 per week, while maintaining current relationships.
Listen to customers to identify current and prospective needs and find solutions.
Create an efficient daily customer-visit schedule, with an average target of 12 customers per day.
Use the network CRM to record customer transactions and interactions, sales potential, regional actions and events, successes and failures, and effective or ineffective sales techniques.
Participate in required training programs to enhance skills and the ability to help customers.
Collaborate with the marketing team to create promotional materials and campaigns.
Keep up with industry trends and competitive offerings.
Gather and share information from customers and other dealers to help Allegiance serve customers and grow market share.