Advisory Marketing Supervisor

WithumSmith+Brown PC•Princeton, NJ

About The Position

Withum is seeking a highly organized, collaborative Marketing Supervisor to develop and manage strategic marketing initiatives for its Advisory services. The role partners closely with the Advisory Marketing Director, service line leaders, Business Development, and internal Marketing teams to plan and execute integrated, multi-channel campaigns supporting targeted growth opportunities, brand visibility, pipeline growth, and client engagement. The successful candidate is a proactive, hands-on marketing professional with strong project management and execution skills who can manage competing priorities, build internal relationships, and take ownership of day-to-day marketing activities in a fast-paced professional services environment. The position manages marketing activities for assigned Advisory service lines, from campaign planning and coordination through execution, reporting, and follow-up. It also supports content and thought leadership, targeted marketing, events, budgets, campaign tracking, CRM, and marketing automation. The compensation range is $75,000–$85,000, with a competitive benefits package and a bonus program for eligible roles based on individual and firm performance. Final compensation depends on factors including the role, hiring location, and the candidate’s skills, experience, and qualifications.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 7 years of marketing experience.
Experience independently managing multi-channel marketing campaigns and coordinating events.
Strong organizational and project management skills, including the ability to manage competing priorities, take initiative, and follow through.
Excellent written and verbal communication skills.
Ability to translate complex service offerings into clear, compelling marketing messages.
Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms.
Experience with demand generation, account-based marketing, and targeted B2B campaigns.
Demonstrated ability and willingness to actively use AI for competitive analysis, research, campaign development, and other marketing applications.
Continuous learning mindset and interest in emerging AI tools, marketing technologies, and best practices.

Nice To Haves

Marketing experience within accounting, consulting, professional services, or B2B organizations.
Experience supporting thought leadership and content marketing initiatives, including collaboration on SEO, GEO, paid media, and website content.

Responsibilities

Manage day-to-day marketing efforts for assigned Advisory service lines, ensuring activities align with business priorities and overall marketing strategy.
Partner with the Advisory Marketing Director and service line leadership to develop integrated, multi-channel campaigns across email, digital, social media, content marketing, webinars, and events.
Coordinate campaign execution with internal Marketing Centers of Excellence and other Marketing team members.
Manage campaigns from planning through completion, including timelines, deliverables, approvals, and follow-up.
Lead recurring marketing meetings with service line leaders to discuss priorities, campaign progress, recommendations, and next steps.
Translate service offerings, target audiences, and business development goals into actionable marketing activities.
Support targeted marketing initiatives, including account-based marketing campaigns, in collaboration with Business Development and internal Marketing teams.
Assist with management of marketing budgets for assigned service lines.
Coordinate development and distribution of thought leadership content, marketing collateral, presentations, and case studies with internal Marketing Centers of Excellence.
Ensure brand consistency and messaging alignment across marketing materials and channels.
Plan and coordinate marketing activities for conferences, sponsorships, webinars, and client engagement events, including promotion, logistics, and follow-up.
Identify opportunities to increase visibility and engagement through relevant, strategic events.
Maintain service line marketing calendars, campaign schedules, and campaign management tools.
Track campaign performance metrics and partner with Marketing Operations to report on marketing effectiveness and pipeline impact.
Analyze campaign results, identify opportunities for improvement, and recommend future marketing efforts.
Support CRM and marketing automation needs, including email distribution lists, campaign setup, and data management.