Advertising Account Executive, Market Retail

Comcast Resume•Alpharetta, GA

About The Position

Comcast Advertising is seeking an Advertising Account Executive to manage and grow a portfolio of local and regional clients. The role is accountable for revenue growth and expanding client relationships through strategic, outcome-driven advertising solutions. It uses market insights, campaign data, and consultative sales techniques to develop integrated media strategies aligned with client objectives and measurable business outcomes across linear TV, streaming, and digital channels. The Account Executive serves as a consultative partner, using data-informed recommendations and cross-platform solutions to support short-term performance and ongoing account growth. The position includes prospecting and maintaining client relationships within an assigned territory; analyzing client needs; developing and presenting customized media plans; collaborating internally to execute campaigns; maintaining forecasts, reports, and pipeline records; and using attribution and performance insights to optimize campaigns. The role requires independent judgment, regular and punctual attendance, and a willingness to work nights, weekends, variable schedules, and overtime as necessary. Other duties may be assigned.

Requirements

  • High school diploma or GED.
  • 2–5 years of relevant work experience.
  • Advertising, business objectives, consultative selling, revenue, revenue growth, and sales skills.
  • Ability to work nights and weekends, variable schedules, and overtime as necessary.

Responsibilities

  • Prospect, develop, and maintain client relationships within an assigned territory to achieve revenue targets.
  • Analyze client needs and design data-informed, multi-platform advertising strategies.
  • Present and execute customized media plans aligned with client business objectives.
  • Collaborate cross-functionally to ensure successful campaign execution and delivery.
  • Maintain accurate forecasting, reporting, and pipeline tracking.
  • Use attribution insights to optimize campaigns and support consultative selling.
  • Prioritize territory and accounts based on market dynamics.
  • Apply cross-platform media planning across TV, streaming, and digital channels.
  • Track campaign performance and interpret reporting insights.
  • Develop proposals and deliver effective client presentations.
  • Apply a consultative selling approach.
  • Handle objections and resolve client challenges effectively.
  • Manage relationships and build client trust.
  • Communicate effectively with clients and internal teams.
  • Exercise independent judgment and discretion in matters of significance.
  • Maintain regular, consistent, and punctual attendance.
  • Work nights and weekends, variable schedules, and overtime as necessary.
  • Perform other duties and responsibilities as assigned.
  • Follow Comcast's Operating Principles, prioritize customer experience, learn and advocate for company technology and services, collaborate as a team, participate in the Net Promoter System, drive results and growth, support inclusion, and act responsibly toward colleagues, customers, investors, and communities.

Benefits

  • Comcast provides a range of benefits and support options intended to support employees physically, financially, and emotionally; details are available in the benefits summary on the careers site.
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