Advertising Account Executive

WCBI•Columbus, MS
•Onsite

About The Position

WCBI-TV/DT is seeking a Strategic Market Consultant to develop and cultivate new business in the Golden Triangle and surrounding area and grow existing business by selling marketing solutions that produce measurable results. The role promotes WCBI (CBS), FOX, My Mississippi, local events, and online digital marketing through a full-service digital agency. The consultant will have access to digital marketing and broadcast television products and services and will work with the sales department to achieve goals and strategies set by management. This is an in-person, client-facing sales role based at the station in Columbus, Mississippi. The consultant will meet with clients daily to discuss business growth strategies and explain how television and digital products can address their business challenges. Compensation consists of base pay plus commission, with growth tied to sales results. Media sales experience is not required, and recent college graduates are encouraged to apply. Pre-employment background checks are required.

Requirements

  • Be driven to succeed.
  • Experience dealing with people and building professional relationships.
  • Excellent oral and written communication skills.
  • Be a quick learner in a fast-paced environment.
  • Valid driver’s license with an acceptable driving record.
  • Ability to ask questions and overcome objections.
  • Work at the station in Columbus, Mississippi daily; this is not a remote or hybrid job.
  • Pre-employment background check is required.

Nice To Haves

  • PowerPoint, Word, and Excel proficiency is highly desirable.
  • Media sales experience is not required; recent college graduates are encouraged to apply.

Responsibilities

  • Develop and cultivate new business in the Golden Triangle and surrounding area.
  • Grow existing business by selling marketing solutions that produce measurable results.
  • Sell WCBI (CBS), FOX, My Mississippi, local events, and online digital marketing services.
  • Work with the sales department to achieve management-set goals and strategies.
  • Meet with clients daily to discuss their business growth strategies and explain how television and digital products can help address their challenges.
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