Account Executive, Market Retail

Comcast Resume•Southfield, MI

About The Position

Comcast Advertising helps brands connect with audiences across screens through advanced data, technology, and premium video content. Its media sales division supports local, regional, and national brands with multiscreen TV advertising, while FreeWheel provides ad technology for buying and selling premium video advertising. The Account Executive manages and grows a portfolio of local clients, driving revenue growth and expanding client relationships through strategic, outcome-driven advertising solutions. The role uses market insights, campaign data, and consultative sales techniques to develop integrated media strategies aligned with client objectives and measurable outcomes across linear TV, streaming, and digital channels. The Account Executive serves as a consultative partner, using data-informed recommendations and cross-platform solutions to support near-term performance and ongoing account growth.

Requirements

  • High School Diploma or GED.
  • 2–5 years of relevant work experience.
  • Skills in advertising, consultative selling, critical thinking, customer experience, new business sales, and strategic selling.
  • Ability to work nights and weekends, variable schedules, and overtime as necessary.

Responsibilities

  • Prospect, develop, and maintain local client relationships within an assigned territory, including working away from home or office, to achieve revenue targets.
  • Analyze client needs and design data-informed, multi-platform advertising strategies.
  • Present and execute customized media plans aligned with client business objectives.
  • Collaborate cross-functionally to support successful campaign execution and delivery.
  • Maintain accurate forecasting, reporting, and pipeline tracking.
  • Use attribution insights to optimize campaigns and support consultative selling.
  • Prioritize territories and accounts based on local market dynamics.
  • Apply cross-platform media planning across TV, streaming, and digital channels.
  • Track campaign performance and interpret reporting insights.
  • Develop proposals and deliver effective client presentations.
  • Use a consultative selling approach, handle objections, and resolve client challenges.
  • Manage relationships and build client trust.
  • Communicate effectively with clients and internal teams.
  • Exercise independent judgment and discretion in matters of significance.
  • Maintain regular, consistent, and punctual attendance.
  • Work nights and weekends, variable schedules, and overtime as necessary.
  • Perform other duties and responsibilities as assigned.
  • Follow Comcast's Operating Principles, prioritize the customer experience, learn and advocate for company technology and services, collaborate as a team, participate in the Net Promoter System, drive results and growth, support inclusion, and act responsibly toward colleagues, customers, investors, and communities.

Benefits

  • Benefits options and expert guidance intended to support employees physically, financially, and emotionally, with personalized tools for major milestones and everyday needs.
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