Market Account Executive

Cumulus Media New Holdings Inc.•Daly City, CA

About The Position

Cumulus Media is an audio-first media company reaching audiences through local radio stations, national audio networks, podcasts, and digital, mobile, social, and voice-activated platforms. The Los Angeles position is with 790 KABC-AM, a talk station featuring local and nationally syndicated programming. The Account Executive manages relationships with local and regional businesses, protects and grows revenue, and develops new business with existing and prospective clients. The role provides marketing solutions intended to help clients achieve their business goals and plans and implements initiatives to meet individual, company, and corporate objectives. Meeting budgeted revenue targets is described as the minimum performance expectation. The successful candidate is expected to invest in professional development and build knowledge of technology, marketing, and the company’s products and services. This is an outside sales role offering guaranteed income during the first year, with additional commission opportunities and uncapped earning potential.

Requirements

Proficiency with Microsoft Office, social networking platforms, and CRM tools.
Excellent communication skills.
Passion for developing new business relationships in an outside sales role.
Enjoy presenting sales opportunities and post-sale successes to clients.
Strong understanding of lead generation and ability to connect with viable prospects.
Ability to understand sales metrics, fill a sales funnel, and maintain a consistent pipeline of new business.
Self-motivated, with an entrepreneurial spirit.
Positive and friendly, with a willingness to collaborate.
High energy and passion for sales.
Flexible, creative, and curious.
Digitally savvy.

Nice To Haves

Three years of media sales experience preferred.

Responsibilities

Understand clients’ goals, objectives, processes, and external market and consumer trends to identify business needs and develop customized marketing solutions.
Develop and deliver informed, multi-platform sales presentations featuring broadcast, digital, and event tactics to build brand loyalty and achieve client results.
Negotiate and close business to drive revenue and foster long-term client relationships across media and platforms.
Maintain a proficient understanding of Cumulus Media assets, resources, products, services, and current advertising opportunities.
Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements.
Assist in developing creative messaging across platforms.
Prospect for new clients through networking, cold calling, canvassing, referrals, and other means, maintaining a full sales pipeline.
Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
Collaborate to represent the company’s brand and help clients achieve success.

Benefits

Guaranteed income during the first year of employment, with additional opportunities to earn commissions.
Uncapped earning potential.
Medical, dental, and vision insurance.
401(k) with company match.
Paid vacation, sick, and holiday time off.
Parental leave.
Life insurance.
Disability insurance.
Wellness benefits.
Employee referral bonus program.
Focused, responsible, and collaborative work environment with the ability to propose and try innovative solutions.