Ad Coordinator

Northeast Grocery•Town of Amherst, NY
•$18 - $27

About The Position

The Ad Coordinator coordinates print and in-store promotion communications among Fresh and Center Store Merchandising, Advertising, Marketing, and Operations. The role ensures advertising and promotional communications are accurately built, coordinated, and executed on time in the applicable promotional systems, including weekly ad circulars, grand opening and special ad pieces, and long- or short-term in-store price reductions. The coordinator supplies Advertising with accurate, timely information about advertised items and prices, reviews item, price, and photography proofs, and maintains promotional standards for item descriptions, placement, and imagery. The position monitors and resolves promotional discrepancies throughout the ad cycle, provides the Print Shop with reports needed to produce weekly signage, monitors signage for unadvertised items and seasonal programs, coordinates zone pricing, and supports training and improvement of the promotional planning tool. Other related duties may be assigned by management.

Requirements

  • Satisfactory performance reviews.
  • Strong communication skills.
  • Computer knowledge, including proficiency with Microsoft Office.
  • Ability to multitask and manage timelines.
  • Strong analytical and planning skills.
  • High school graduate or equivalent.

Nice To Haves

  • College degree preferred.
  • Merchandising experience preferred.

Responsibilities

  • Coordinate and execute print and in-store advertising and promotional communications accurately and on time in the relevant systems.
  • Provide Advertising with accurate, timely information about in-store and print-advertised items and prices.
  • Review item, price, and photography proofs for accuracy; ensure advertising materials align with merchandising and ad-template submissions, and update applicable systems when discrepancies arise.
  • Maintain promotional ad standards, including item descriptions, placement, and imagery.
  • Monitor and update advertising or promotional discrepancies throughout the ad cycle.
  • Provide the Print Shop with reports needed to produce weekly sign packages and monitor signage for unadvertised items and seasonal programs.
  • Coordinate and communicate zone pricing.
  • Facilitate training on the promotional planning tool as needed and work with IT to ensure the tool meets business needs.
  • Perform other related duties as assigned by management and follow company policies and procedures.
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