Account Marketing Analyst

The Account Marketing Analyst at YETI is responsible for driving sell-through of YETI products by ensuring strong representation and promotion of the brand across retail customers' stores, digital platforms, and social platforms. This role involves working closely with internal sales and operations, creative services, external agencies, and customers to execute marketing initiatives, measure their effectiveness, and incorporate learnings into marketing strategy. The Account Marketing Analyst also plays a key role in securing optimal space within key retail locations, planning product launches, and building collaborative partnerships across various departments and customer touchpoints. Additionally, this role involves executing POP and fixture programs, conducting dealer employee training, and developing innovative account activation plans.

• Execute on the operational aspects of account management to provide customers with world-class service and support
• Drive brand image and positioning across Independent dealer accounts
• Implement marketing initiatives to drive sell-through at scale within YETI's large and diverse Independent channel
• Build strong 1:1 relationships directly with top accounts
• Support, audit, and measure the effectiveness of account plans, events, and marketing initiatives
• Implement learnings into marketing strategy and programming
• Ensure Sales and YETI dealers are up to date on initiatives
• Drive deployment of YETI in-store assets
• Secure the highest share of space within key destination doors and locations
• Plan product launches at assigned customers/customer groups
• Leverage and synchronize in-store, digital, social, event platforms, and campaigns
• Build meaningful and collaborative partnerships across YETI Marketing, Product, and Sales
• Execute POP and fixture programs from creation to installation
• Own dealer employee training and motivation initiatives
• Develop, audit, and measure the effectiveness of account activation plans

• Highly organized and detail-oriented
• Dependable and willing to go above and beyond to get things done
• Service-oriented and enjoys working with people
• Genuine interest in the outdoors and the YETI lifestyle
• Strong understanding of YETI's core values
• Experience in account management and providing world-class service and support
• Ability to drive brand image and positioning across independent dealer accounts
• Skilled in implementing marketing initiatives to drive sell-through at scale
• Proficient in auditing and measuring the effectiveness of account plans, events, and marketing initiatives
• Knowledgeable in in-store asset deployment and securing high share of space
• Experience in planning product launches and leveraging various platforms and campaigns
• Ability to build collaborative partnerships across marketing, product, sales, and customer touchpoints
• Proficient in executing POP and fixture programs
• Skilled in dealer employee training and motivation initiatives
• Ability to develop and measure the effectiveness of account activation plans

• Opportunity to create exceptional, meaningful work
• Problem-solving with innovative team members
• High-quality gear for outdoor adventures
• World-class service and support for customers
• Strong 1:1 relationships with top accounts
• Up-to-date initiatives and deployment of in-store assets
• Highest share of space within key destination doors and locations
• Synchronization of in-store, digital, social, event platforms, and campaigns for product launches
• Meaningful and collaborative partnerships across departments
• Ownership of dealer employee training and motivation initiatives
• Innovative and premium merchandising and digital marketing initiatives
• Opportunity to work with Independent retailers
• Excellent project management skills
• Opportunity to learn and be solution-oriented
• Equal Opportunity Employer