Account Manager - Atlanta, GA

Bacardi • Atlanta, GA

3d

About The Position

The Account Manager owns a defined universe of on-premise accounts in the Atlanta market and is responsible for profitable growth across that account base. The role develops customer relationships and commercial plans while driving volume, visibility, distribution, menu presence, activation quality, promotional programming, and brand advocacy for Bacardi brands.

The position combines account development, activation execution, customer and staff training, reporting, market intelligence, and budget stewardship. The Account Manager plans and executes regular account engagement, tracks performance against KPIs, identifies market opportunities and risks, and communicates insights to leadership. The role works with Georgia distributor partners, brand teams, and other stakeholders, and may support events during evenings and weekends when required.

Success is measured by profitable year-over-year sales and depletion growth, achievement of quarterly and annual commercial objectives, stronger account relationships, high-quality activations, disciplined reporting and budget management, and sustainable growth across the assigned account universe.

Requirements

• Typically 2–3 years of experience in beverage alcohol, hospitality, supplier, distributor, restaurant, nightlife, or bar operations.
• Demonstrated ability to build customer relationships and influence account decisions through consultative, consumer-focused selling.
• Strong presentation, communication, and negotiation skills for engaging customers, distributor partners, and internal stakeholders.
• Strong organizational and territory management skills, including the ability to prioritize multiple accounts, activations, and opportunities.
• Ability to analyze sales trends, depletion data, account performance, and market opportunities to develop actionable business plans.
• Proficiency in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook, and experience with CRM, reporting systems, and digital business tools.
• Ability to use technology, digital tools, and social platforms to enhance account engagement and commercial execution.
• Ability to work independently and collaborate effectively with Georgia distributor partners, brand teams, and cross-functional stakeholders.
• Sound judgment and professionalism, integrity, and strong ethical standards.
• Valid driver's license and ability to travel throughout the Atlanta market.

Nice To Haves

• Bachelor's degree.
• Experience working with independent on-premise accounts, cocktail programs, beverage directors, bar managers, and hospitality operators.

Responsibilities

• Manage and strengthen relationships across a designated universe of on-premise accounts through regular, consultative engagement.
• Lead meetings with key account stakeholders to present Bacardi brands, identify growth opportunities, and develop long-term commercial plans.
• Execute activities that drive sales, activation quality, drink features, promotional programming, and staff education.
• Deliver account-level sales objectives, including distribution gains, menu features, program execution, and account development.
• Achieve year-over-year growth and monthly KPIs tied to execution, rate of sale, and commercial impact.
• Track account calls, KPI progress, trainings, accomplishments, competitive activity, and special projects in the required reporting platform.
• Manage T&E and monthly activation budgets responsibly, directing spending toward commercial priorities and return on investment.
• Participate in weekly and monthly market planning routines to align account activity with territory and market priorities.
• Represent the business at local events and execute national initiatives in-market when aligned with local commercial strategy.
• Monitor customer, consumer, and competitive trends and translate insights into account-level actions and recommendations.
• Provide leadership with timely updates on market conditions, competitive activity, distributor changes, and factors affecting volume delivery.
• Support promotional and event activity during evenings and weekends when required by the business.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed