Regional Account Executive - Atlanta, GA

Botrista•Atlanta, GA

About The Position

Botrista is seeking a Regional Account Executive to grow its business in higher education, healthcare, and restaurant chains. The role focuses on identifying high-value prospects, developing relationships with decision-makers, and managing the full sales process for Botrista Pro machines, from lead generation and site qualification through installation, launch, and training. The successful candidate will develop regional sales plans, drive revenue and quarterly KPIs, and oversee pilots and expansion with new and existing partners. The Regional Account Executive serves as the primary sales contact for assigned accounts, builds senior partner relationships, and monitors customer health, product usage, satisfaction, and profitability after launch. The role coordinates with operations, finance, account management, engineering, marketing, and other teams to support smooth implementation and long-term retention. It also involves maintaining Salesforce records, reporting sales and pipeline performance to the Director of Regional Management, and using data and market feedback to improve sales approaches and product alignment. Travel of up to 85% within the designated region is required.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven track record of new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and determine suitable placements for Botrista Pro machines in high-traffic areas.
Strong relationship-building skills and ability to develop long-term partnerships and referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Proven success securing deals and overseeing implementation processes.
Strong problem-solving and analytical skills, with a focus on data-driven decision-making.

Nice To Haves

Food Service industry sales experience, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, focusing on higher education, healthcare, and restaurant chains.
Identify high-traffic prospective locations, connect with decision-makers, and qualify sites for Botrista Pro machine placement.
Use routing tools provided by the Commercial Planning Team to conduct timely visits and ensure coverage of assigned routes and accounts.
Monitor quarterly KPIs, including installs and launches at qualified sites, and track progress toward BCSD and other operational targets.
Ensure Botrista Pro machines are installed at sites that meet strategic site qualification criteria.
Manage the process from securing installation dates through installation, launch, and training.
Monitor account health after launch, including churn, product usage, and customer satisfaction.
Coordinate account handoffs with account managers and operations and finance teams after launch.
Serve as the primary sales contact for higher education, healthcare, and restaurant-chain accounts.
Develop long-term relationships with decision-makers and maintain senior partner relationships, including presenting reports on Botrista’s impact.
Own pilots with new partners in new verticals and expand Botrista’s presence with existing partners.
Build customer relationships, pursue upselling opportunities, and leverage referrals to grow the customer base.
Qualify and maintain high CSD (cups sold daily); review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Develop knowledge of Botrista’s products and communicate their value proposition to customers.
Provide strategic feedback to internal teams to inform product development and align solutions with customer needs.