Regional Account Executive - Atlanta, GA

Botrista•Atlanta, GA

2h•$80,000 - $100,000

About The Position

Botrista is seeking a Regional Account Executive to grow its business in Higher Education, Healthcare, and restaurant chains. The role focuses on identifying high-value prospects, managing partner relationships, and overseeing the sales process from lead generation through installation, launch, and training of Botrista Pro machines. The position is based in the Atlanta, Georgia region and requires travel to client locations throughout the designated region. The Regional Account Executive develops regional sales plans, qualifies potential sites, builds senior-level partner relationships, and drives sales and operational targets. The role owns pilots with new partners and verticals, expands existing accounts, and supports customer success after launch by monitoring account health, product usage, customer satisfaction, and churn. It also coordinates installations and account handoffs with operations, finance, and account management teams, while using Salesforce and performance data to manage pipeline, report results, and improve sales approaches.

Requirements

Bachelor's degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven track record of new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare settings.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region and visit potential sites and clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team.
Valid driver's license and ability to travel to client locations and other business destinations.

Nice To Haves

Sales experience in the food service industry, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, with emphasis on Higher Education, Healthcare, and restaurant chains.
Identify high-traffic prospective locations, connect with decision-makers, and qualify sites for Botrista Pro machine placement.
Use routing tools from the Commercial Planning Team to plan timely visits and maintain coverage of assigned routes and accounts.
Monitor quarterly KPIs, including qualified-site installs and launches, account health, churn, product usage, customer satisfaction, and operational targets.
Manage the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Collaborate with account managers and operations and finance teams on post-launch account handoffs, customer service, and regional operational efficiency.
Serve as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
Develop long-term relationships with decision-makers and senior partner contacts, and maintain positive engagement throughout the sales and installation process.
Own pilots with new verticals and partners, expand Botrista's presence with existing partners, and present business reports on Botrista's impact.
Leverage partner relationships to secure referrals, build customer relationships, and upsell customers.
Qualify and maintain high cups-sold-daily performance; review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales and Operations Engineers, Marketing, and cross-functional teams to address client needs and support long-term retention.
Maintain accurate sales activity, customer interaction, and progress records in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Develop product knowledge, communicate Botrista's value proposition, and provide strategic feedback to internal teams about product development and customer needs.