Account Manager - Atlanta, GA

Bacardi • Atlanta, GA

23h

About The Position

The Account Manager owns a defined universe of on-premise accounts in an assigned Atlanta territory and is responsible for profitable growth across those accounts. The role develops customer relationships and commercial plans while improving distribution, visibility, menu presence, activation quality, promotional programming, and brand advocacy for Bacardi brands.

The position combines account development, execution, staff training, reporting, budget management, and market intelligence. The Account Manager plans and carries out customer engagement and activations, tracks account KPIs and competitive activity, and communicates market conditions and recommendations to leadership. Success is measured by profitable year-over-year growth, execution against quarterly and annual objectives, stronger customer relationships, and effective stewardship of travel and activation budgets.

The role works with Georgia distributor partners, brand teams, and other internal stakeholders, and represents the business at local events and in-market initiatives. Promotional and event activity may require evening and weekend work. Travel throughout the Atlanta market is required.

Requirements

• Typically 2–3 years of experience in beverage alcohol, hospitality, supplier, distributor, restaurant, nightlife, or bar operations.
• Strong presentation, communication, and negotiation skills, with the ability to engage customers, distributor partners, and internal stakeholders.
• Strong organizational and territory-management skills, including the ability to prioritize multiple accounts, activations, and opportunities.
• Ability to analyze sales trends, depletion data, account performance, and market opportunities to create actionable business plans.
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook, and experience with CRM, reporting systems, and digital business tools.
• Ability to work independently while collaborating with Georgia distributor partners, brand teams, and cross-functional stakeholders.
• Sound judgment and professionalism, with integrity and strong ethical standards.
• Valid driver's license and ability to travel throughout the Atlanta market.
• Ability to support evening and weekend promotional or event activity when required by the business.
• Strong customer relationship-building and influencing abilities using a consultative, consumer-focused selling approach.
• Bachelor's degree preferred.

Nice To Haves

• Experience working with independent on-premise accounts, cocktail programs, beverage directors, bar managers, and hospitality operators.
• Passion for hospitality, cocktail culture, and the Atlanta on-premise community.
• Comfort leveraging technology, digital tools, and social platforms to enhance account engagement and commercial execution.
• Cultural awareness and comfort working across Atlanta's diverse hospitality, entertainment, and consumer landscape.

Responsibilities

• Manage and strengthen relationships across a designated universe of on-premise accounts through regular, consultative engagement.
• Lead meetings with key account stakeholders to present Bacardi brands, identify growth opportunities, and develop long-term commercial plans.
• Execute sales-driving activities, activations, drink features, promotional programming, and staff education across the account base.
• Deliver account-level sales objectives, including distribution gains, menu features, program execution, and account development.
• Achieve year-over-year growth and monthly KPIs tied to execution, rate of sale, and commercial impact.
• Track account calls, KPI progress, trainings, accomplishments, competitive activity, and special projects in the required reporting platform.
• Manage T&E and monthly activation budgets responsibly, prioritizing commercial impact and return on investment.
• Participate in weekly and monthly market planning to align account activity with territory and market priorities.
• Represent the business at local events and execute national initiatives in-market when they fit the local commercial strategy.
• Monitor customer, consumer, and competitive trends and translate insights into account-level actions and recommendations.
• Provide leadership with timely updates on market conditions, competitive moves, distributor changes, and factors affecting volume delivery.
• Support promotional and event activity that may take place during evenings and weekends when required.
• Deliver quarterly and annual targets for growth, execution, programming, volume, distribution, features, visibility, menu placement, and other account objectives.
• Build long-term customer relationships and develop a stronger account base through sustained improvements in commercial execution.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.
• Comprehensive Total Rewards package that may include compensation, benefits, incentives, allowances, and well-being offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level