Account Manager- Marketing Operations
About The Position
Baesman CRM & Loyalty, a division of Baesman Group, provides loyalty, CRM, direct, and cross-channel marketing solutions for B2C companies. The Account Manager is responsible for loyalty marketing from strategy through execution and analysis. The role involves developing and communicating solution strategies, coordinating implementation plans, keeping teams informed about project status, and applying expertise in analytics, direct marketing best practices, and customer contact management. The successful candidate is energetic, enthusiastic, committed to high-quality results, and comfortable in a fast-paced, challenging environment. They will work with clients and internal teams to design and optimize loyalty programs, manage campaign execution, and support broader marketing initiatives.
Requirements
- Demonstrated project management skills and ability to meet tight deadlines.
- Ability to prioritize and multitask.
- Exceptional attention to detail.
- Knowledge or background in loyalty marketing.
- Demonstrated analytical and problem-solving skills.
- Exposure to retail loyalty marketing and/or direct marketing.
- Proficient experience using a web-based user interface.
- Self-motivated, with the ability to work collaboratively and independently as needed.
- Analytical skills and familiarity with measurement tools that monitor standard email campaign results.
- Strong communication skills.
- Proactive thinking.
- Ability to understand overall business objectives and make accurate, thoughtful decisions.
- Bachelor’s degree.
- Project management experience.
Nice To Haves
- Familiarity with loyalty platforms.
- One to three years of experience in a marketing role is preferred.
Responsibilities
- Translate clients’ loyalty needs into complete solutions, including program design, reward recommendations, analytics, ongoing strategy, and ROI.
- Analyze and report on financial model scenarios.
- Lead client and team working sessions and weekly check-ins on loyalty design timelines and deliverables.
- Identify annual KPIs, analyze and report on loyalty performance, and provide actionable recommendations and insights.
- Maintain knowledge of loyalty trends, competitive insights, and new platform technologies, and provide thought leadership and loyalty expertise.
- Work with the database team to develop loyalty solutions that address client challenges and evolve technology.
- Quality-check and approve campaigns to ensure creative, copy, and functionality are correct for execution.
- Plan and execute the loyalty marketing calendar in alignment with client goals and program growth.
- Assist with managing client expectations and communications.
- Establish positive, trusting, and motivational relationships.
- Assist with other marketing projects and initiatives as needed.
- Work with internal departments to support marketing efforts.
Benefits
- Three medical plan options, dental and vision coverage, and pre-tax flexible spending plans.
- Profit sharing.
- 401(k) with a 50% company match for up to 6% of pay.
- Paid time off and holiday breaks.
- Employee assistance programs.
- Life and disability insurance premiums paid 100% by Baesman.
