Account Manager- Marketing Operations

Baesman Group•Columbus, OH

About The Position

Baesman CRM & Loyalty, a division of Baesman Group, provides loyalty, CRM, direct, and cross-channel marketing solutions for B2C companies, including retailers, restaurants, and home services businesses. The Account Manager is responsible for loyalty marketing from strategy through execution and analysis. The role involves developing and communicating solution strategies, coordinating implementation plans, keeping teams informed about project status, and applying expertise in analytics, direct marketing best practices, and customer contact management. The successful candidate is energetic, committed to high-quality results, and comfortable working in a fast-paced, challenging environment.

Requirements

Demonstrated project management skills and ability to meet tight deadlines.
Ability to prioritize and multitask.
Exceptional attention to detail.
Knowledge or background in loyalty marketing.
Demonstrated analytical and problem-solving skills.
Exposure to retail loyalty marketing and/or direct marketing.
Proficient experience using a web-based user interface.
Self-motivated, with the ability to work collaboratively and independently as needed.
Familiarity with measurement tools that monitor standard email campaign results.
Strong communication skills.
Proactive thinking.
Ability to understand overall business objectives and make accurate, thoughtful decisions.
Bachelor’s degree.
Minimum 1–3 years of experience in a marketing role preferred.
Project management experience.

Nice To Haves

Familiarity with loyalty platforms.

Responsibilities

Translate clients’ loyalty needs into complete solutions, including program design, reward recommendations, analytics, ongoing strategy, and ROI.
Analyze and report on financial model scenarios.
Lead client working sessions and weekly check-ins with clients and working teams about loyalty-design timelines and deliverables.
Identify yearly KPIs to analyze, report, and optimize loyalty performance, and provide actionable recommendations and insights.
Maintain knowledge of loyalty trends, competitive insights, and new platform technologies; provide thought leadership and loyalty expertise.
Work with the database team to develop loyalty solutions that address challenges and evolve technology.
Quality-check and approve campaigns to ensure creative, copy, and functionality are correct for execution.
Plan and execute the loyalty marketing calendar in alignment with client goals and program growth.
Help manage client expectations and communications.
Establish positive, trusting, and motivational relationships.
Assist with other marketing projects and initiatives as needed.
Work with internal departments to support marketing efforts.