Account Manager (Small Business)

Campspot • Denver, CO

9h

About The Position

The Account Manager will own the success, retention, and growth of a scaled portfolio of 600–1,000 small-business campground customers. The role uses customer segmentation, automated programs, and targeted personal outreach to drive product adoption, retention, and revenue. It prioritizes automation and one-to-many engagement rather than account-by-account management, while reserving individual attention for high-impact customer needs and opportunities.

The Account Manager will build and refine automated customer communications, use usage data and health signals to guide outreach, lead campaigns for key products, and partner with Implementation and Support on customer handoffs. The role also manages select transitions and escalations, gathers customer feedback for Product Management and Development, oversees third-party integration setup and adoption, and reports on retention, adoption, engagement, coverage, and automation outcomes.

The position may involve occasional travel to industry events based on business need. Candidates near the Grand Rapids, Denver, or Chicago hubs who are interested in hybrid work receive priority consideration. The company will also consider applicants residing in specified states where it currently has employees; candidates outside the US or those states cannot be considered at this time.

Requirements

• Experience in customer success, account management, or lifecycle marketing.
• Hands-on experience with a CRM and automation tool, including building sequences or workflows.
• Comfort using data, including pulling segments, reading dashboards, and deciding on next steps.
• Strong written communication skills for customer emails and campaigns.
• Curiosity about AI and automation tools and a habit of testing and improving.
• Ability to work independently, prioritize across a large book of business, and meet deadlines.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

Nice To Haves

• Experience managing a high-volume or small-business customer book.
• Outdoor, hospitality, or travel industry experience.
• Experience with HubSpot; it is strongly preferred.
• Located near the Grand Rapids, Michigan headquarters or Denver or Chicago metro-area hubs and interested in hybrid work.

Responsibilities

• Own retention and growth for a portfolio of 600–1,000 small-business accounts, segmented by health, lifecycle stage, and product adoption.
• Design, launch, and refine HubSpot sequences, workflows, and triggered campaigns for onboarding follow-ups, seasonal readiness, renewals, and feature adoption.
• Measure and improve automated, one-to-many customer engagement programs.
• Use usage data, health scores, and call and email intelligence to prioritize personal outreach to at-risk parks, upgrade opportunities, and customers undergoing ownership changes.
• Lead scaled adoption campaigns for AI Voice and Chat tools, Dynamic Pricing, and the Growth Package.
• Partner with Implementation and Support to ensure smooth customer handoffs.
• Personally manage change-of-ownership transitions, terminations, escalations, and save plays.
• Capture customer themes from conversations and data and share them with Product Management and Development.
• Manage setup and adoption of third-party integrations.
• Track gross revenue retention, adoption rates, engagement and coverage metrics, and automation performance, and share insights with the management team.
• Travel occasionally to industry events based on business need.

Benefits

• Performance-based bonuses of up to 25% of salary, paid quarterly.
• Medical, dental, vision, life, and disability insurance options at affordable rates.
• 401(k) plan with employer match.
• Flexible and casual work environment.
• Employee camping credit.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level