Account Executive

Nexstar Media Group, Inc.•Des Moines, IA

13d

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and communicating the merits of television advertising to potential clients. The role implements strategies to grow revenue and exceed revenue goals while building credible relationships within the local business community. The Account Executive maintains assigned accounts, develops new accounts, prepares and delivers sales presentations, and works with clients and station personnel to create advertisements and advertising schedules.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year of sales experience; media-field experience is preferred.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Nice To Haves

Sales experience in the media field.

Responsibilities

Generate advertising revenue through established agencies and new prospects.
Implement strategies to consistently grow revenue and exceed revenue goals.
Establish credible relationships with the local business community.
Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how specific types of advertising can effectively promote clients’ products or services.
Provide clients with information regarding advertising placement rates across all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.