Account Executive

Cumulus Media New Holdings Inc.•Fayetteville, NC

13d

About The Position

The Account Executive manages relationships with local and regional businesses, protects and grows revenue, and identifies new business opportunities with existing and prospective clients. The role develops marketing solutions to help customers achieve their business goals and implements initiatives that meet personal, company, and corporate directives. Meeting budgeted revenue targets is the minimum performance expectation. The Account Executive is expected to pursue professional development and maintain current knowledge of technology, marketing, and the company’s products and services. The position represents Cumulus Media’s broadcast, digital, and event offerings through integrated sales presentations and customized marketing solutions. It involves prospecting, negotiating, closing business, managing client relationships, coordinating sales agreements and fulfillment, and completing station and corporate reporting procedures.

Requirements

Proficiency with Microsoft Office, social networking platforms, and CRM tools.
Excellent communication skills.
Passion for developing new business relationships in an outside sales role.
Enjoy presenting sales opportunities and post-sale successes to clients.
Strong understanding of lead generation and ability to connect with viable prospects.
Understanding of sales metrics to fill a sales funnel and maintain a consistent pipeline of new business.
Self-motivating and entrepreneurial spirit.
Positive and friendly attitude and willingness to collaborate.
High energy and passion for sales.
Flexible, creative, and curious approach.
Digital savvy.

Nice To Haves

Two years of media sales experience.
Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Understand clients’ goals, objectives, processes, external environments, and relevant market and consumer trends to identify business needs and develop customized marketing solutions.
Develop and deliver informed, multi-platform sales presentations featuring broadcast, digital, and event tactics that foster brand loyalty and produce results for clients.
Negotiate and close business to drive revenue and build long-term client relationships across media and platforms.
Maintain proficient knowledge of Cumulus Media’s assets, resources, products, services, and current industry advertising opportunities.
Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements.
Assist in developing creative messaging across platforms.
Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
Collaborate to represent the company’s brand and help clients achieve success.

Benefits

Competitive pay, including guaranteed income during the first year and additional opportunities to earn commissions.
Medical, dental, and vision insurance coverage.
401(k) with company match.
Paid vacation, sick, and holiday time off.
Parental leave time off benefits.
Life insurance.
Disability insurance.
Wellness benefits.
Employee referral bonus program.
Focused, responsible, and collaborative work environment with the ability to propose and try innovative solutions.