KCRA TV Account Executive

Hearst•Sacramento, CA

11d•$70,000 - $100,000•Onsite

About The Position

KCRA 3, a Hearst Television NBC-affiliate in Sacramento, California, is seeking an Account Executive to sell multiplatform advertising solutions to local businesses and agencies, with an emphasis on new business development. The ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and works well as part of a team. In-person attendance is required. The position reports to the Local Sales Manager. Compensation is commission-based, with commissions ranging from $70,000 to $100,000 depending on performance and other criteria set by management. The posting also lists a base salary range of $1–$1, described as the Company's good-faith estimate for the posted work location; final starting salary is based on permissible, non-discriminatory factors including skills, experience, training, certifications, education, location, and market considerations. Hearst describes its benefits as modern and flexible, with options for employees and eligible spouses, partners, or dependents. The company also emphasizes collaboration and open communication to help ensure its content is authentic, accurate, and connected to the communities it serves.

Requirements

Proven track record with new business development.
Accountability within a goal-structured organization.
Strong analytical, communication, and presentation skills.
Proficiency with Microsoft Office products.
In-person attendance is required.

Nice To Haves

Sales and/or marketing experience in media, including television and/or digital, is preferred.
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office is a plus.
Military training and experience will be considered in lieu of media sales experience.
A college degree in marketing, business, or a broadcast-related field is preferred but not required.

Responsibilities

Achieve established revenue expectations across multiple platforms.
Proactively drive new business by prospecting and researching new accounts.
Identify and cultivate local relationships to influence advertising purchasing decisions.
Develop strategies for sales presentations to new and existing clients using television and digital platforms.
Prepare and implement individual account strategies to grow revenue from existing clients.
Use research to support marketing solutions and customer goals.
Keep current with industry trends and client business news.
Keep sales management apprised of progress toward established revenue goals.