Account Executive

Paramount•Atlanta, GA

13d

About The Position

WUPA, the CBS owned-and-operated station in Atlanta, is part of CBS Stations and offers advertisers access to broadcast and streaming audiences across screens, dayparts, devices, and markets. The Account Executive joins the Local Ad Sales team in a growth-focused role, selling across CBS’s owned-and-operated broadcast footprint as well as Paramount+ and Pluto TV streaming inventory. The role focuses on generating new business, building durable client relationships, and delivering revenue results. The Account Executive develops direct client and agency relationships, creates integrated advertising solutions tailored to client objectives, manages account plans and forecasts, and collaborates with internal teams to deliver campaigns from pre-sale through post-campaign recap. The position represents WUPA-TV at client meetings, presentations, and station events.

Requirements

At least 2 years of local broadcast, multi-platform, or local media advertising sales experience, with a verifiable record of meeting or exceeding revenue goals.
Ability and willingness to prospect, pitch, and close new business.
Strong consultative selling skills and ability to build lasting client partnerships.
Experience working with advertising agencies and direct clients.
Outstanding presentation, negotiation, and closing skills.
Excellent written and verbal communication skills.
Ability to manage a high-volume, fast-paced book of business professionally and precisely.
Valid driver's license.

Nice To Haves

Experience selling streaming, digital, or OTT inventory in addition to linear television.
Familiarity with Paramount+, Pluto TV, or FAST/AVOD platform sales.
Experience selling multi-market or national broadcast packages.
Bachelor's degree.
Proficiency with WideOrbit, Strata, Salesforce, and Microsoft Excel.

Responsibilities

Prospect across local, regional, and national categories, with a primary focus on new-to-station and non-traditional revenue.
Sell integrated campaigns across CBS owned-and-operated broadcast, Paramount+, and Pluto TV.
Use the 17-market CBS O&O footprint to develop scaled, multi-market broadcast solutions.
Build direct client and agency relationships and manage the sales pipeline and outcomes.
Develop custom solutions, including tentpole programs, sports integrations, streaming packages, and sponsorships, based on client objectives.
Manage quarterly and annual account plans, forecast accurately, and achieve monthly and quarterly revenue goals.
Monitor linear and streaming markets and category investment trends, bringing relevant intelligence to client conversations.
Partner with Integrated Marketing, Account Management, and Traffic to deliver campaigns from pre-sale through post-recap.
Represent WUPA-TV at client meetings, presentations, and station events.