Account Executive IV

Vericast•Columbus, OH
•$116,000 - $142,000

About The Position

The Account Executive IV is responsible for achieving sales and profitability objectives by expanding and renewing engagement with existing accounts and generating new business from existing accounts and new client prospects. The role involves regular client and prospect meetings to share data insights, identify business challenges, align client needs with Vericast solutions, and review attribution results. The Account Executive uses product knowledge and industry understanding to engage multiple stakeholders, recommend solutions, and help clients achieve their goals. Success requires digital and data-driven marketing knowledge, executive-level relationship skills, disciplined pipeline management, a marketing mindset, and the ability to translate data and insights into measurable business value. Financial marketing experience is a plus. The role includes meeting sales targets, developing client relationships, consulting on business issues and marketing program design, prospecting, preparing proposals and presentations, managing contracts and sales opportunities, and coordinating with strategy and delivery teams. Up to 50% travel is expected. The position requires a bachelor's degree in Business or a related field and at least 10 years in quota-carrying sales. Advanced education is preferred. The position offers a base salary range of $116,000–$142,000 and eligibility for a sales incentive/commission program. Vericast provides a benefits package that includes medical, dental and vision coverage, a 401(k) with company match, PTO, life insurance, employee assistance, and pet insurance.

Requirements

  • Bachelor's degree in Business or a related field.
  • At least 10 years in a quota-carrying sales role, with demonstrated ability to close new business and manage relationships.
  • Recent sales experience within a financial services vendor company.
  • Experience with multi-channel marketing disciplines.
  • 1–3 years of experience and proficiency in Marketing, Media, and Advertising.
  • Demonstrated success leading consultative, multi-stakeholder sales cycles from discovery and proposal development through negotiation and close.
  • Ability to use data, insights, and market context to create a compelling client vision, position value, and align solutions with business objectives.
  • Strong written, verbal, and presentation skills, including confidence communicating with executive-level clients and internal stakeholders.
  • Willingness to travel as needed to support client engagement.
  • Consultative and insights-based selling skills, including discovery, solution positioning, and value storytelling.
  • Ability to deliver persuasive client presentations, proposals, and business cases.
  • Adaptability to market changes, evolving client needs, and shifting priorities.
  • Executive presence, relationship-building skills, and ability to earn trust across diverse stakeholders.
  • Collaborative approach to working across sales, strategy, product, analytics, and delivery teams.
  • Ability to manage complex opportunities, negotiate effectively, and close business.
  • Strategic, analytical, and problem-solving mindset with sound business judgment.
  • Ability to manage client expectations and maintain momentum across multiple priorities and deadlines.
  • Disciplined account planning, pipeline management, and forecasting skills.
  • Track record of meeting or exceeding quota and business objectives.
  • Strong organizational skills, CRM proficiency, and attention to detail.
  • Proficiency in Microsoft Office and CRM software, with aptitude to learn systems.

Nice To Haves

  • Advanced degree in Business or a related field.
  • Marketing discipline experience.
  • Financial marketing experience.

Responsibilities

  • Achieve assigned sales targets.
  • Deepen existing client relationships and generate incremental business.
  • Consult with clients on business issues and marketing program design.
  • Understand client needs and negotiate costs and services.
  • Resolve sales or delivery issues.
  • Work with Strategists and Delivery Teams to execute project specifications and deliver quality client results.
  • Develop proposals and deliver strategic sales presentations.
  • Manage contracts and up-sell and cross-sell opportunities.
  • Meet in person with clients and prospects.
  • Conduct prospecting activities, including lead generation, qualification, discovery, and solution demonstrations.
  • Manage multiple accounts while identifying new opportunities.
  • Use data and insights in the sales process.
  • Proactively secure meetings with multiple client stakeholders, understand their needs, recommend products or services, and review attribution results.

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k) with company match
  • Generous PTO allowance
  • Life insurance
  • Employee assistance
  • Pet insurance
  • Sales incentive/commission program
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