Account Executive, Digital/Influencer

AZIONE • New York, NY

6d • $75,000 - $80,000 • Hybrid

About The Position

AZIONE is seeking an Account Executive, Digital/Influencer to join its New York City team, supporting clients across its Beauty, Lifestyle, Wellness and CPG portfolio. The role is suited to someone with post-graduate agency experience in influencer marketing, celebrity/VIP relations and talent partnerships, a growing network of industry relationships, and a strong understanding of social media, entertainment and culture.

The Account Executive will have a hands-on role in earned and paid influencer programs, VIP and celebrity relations, strategic seeding, talent partnerships and entertainment opportunities. They will serve as a day-to-day client contact, manage talent and campaign workstreams from idea through execution and reporting, and identify culturally relevant opportunities for clients. The role also involves collaborating with PR and Digital/Influencer teams, supporting junior colleagues, and representing AZIONE and its clients at industry events. The position is based in New York City and follows AZIONE’s hybrid office schedule.

Requirements

• At least 2 years of post-graduate agency experience with a meaningful focus on influencer marketing, celebrity/VIP relations and talent partnerships.
• Demonstrated experience executing both earned and paid influencer campaigns.
• A growing and active network of relationships across influencers, creators, celebrities, stylists, publicists, agents and/or managers.
• Strong understanding of Instagram, TikTok and other relevant or emerging social platforms.
• Genuine interest in fashion, beauty, wellness, lifestyle, entertainment, consumer brands and culture.
• Strong instincts for identifying talent and opportunities relevant to a brand.
• Experience managing influencer campaigns from talent identification and outreach through contracting, execution and reporting.
• Excellent written and verbal communication skills.
• Strong organizational and project-management skills with exceptional attention to detail.
• Ability to manage multiple clients, campaigns and deadlines in a fast-paced agency environment.
• Proactive, resourceful and solutions-oriented mindset.
• Confidence communicating directly with clients, talent and industry partners.
• Ability to collaborate while taking ownership of assigned accounts and initiatives.
• Must be based in New York City and able to work within AZIONE’s hybrid office schedule.

Responsibilities

• Serve as a day-to-day client contact and resource for influencer, VIP, celebrity and talent initiatives; build client relationships and offer proactive recommendations.
• Participate in client calls, presentations and in-person meetings; attend and manage influencer, VIP and talent appointments, brand experiences and events as needed.
• Anticipate client needs and challenges, recommend solutions, and maintain accurate agendas, action items, timelines and deliverables.
• Contribute to new business research, brainstorming, strategic recommendations, deck development and pitch preparation.
• Conduct proactive outreach and identify relevant influencers, creators, celebrities, tastemakers, cultural moments and entertainment opportunities for clients.
• Develop and execute strategic seeding and gifting programs, including conceiving influencer and VIP mailers and experiences from sourcing through execution.
• Support the development and execution of earned and paid influencer campaigns aligned with client objectives and measurable KPIs.
• Recommend talent and creator mixes; coordinate talent selection, messaging, social guidelines and creative direction with account teams.
• Manage talent outreach, negotiations, contracting and campaign development, with senior team oversight as needed.
• Draft and manage talent agreements, scopes, content briefs and campaign guidelines.
• Manage campaign execution from post-contracting through completion, including timelines, approvals, deliverables, travel, product shipments and other talent logistics.
• Manage relationships with talent representatives throughout campaigns and maintain a network of influencers, creators, celebrities, stylists, publicists, agents, managers, personal assistants and other industry contacts.
• Generate product requests, talent dressing opportunities, organic placements and entertainment opportunities; contribute to AZIONE’s agency-wide database of talent and industry contacts.
• Represent AZIONE and its clients professionally at industry events, dinners, appointments and cultural moments.
• Monitor social platform updates, creator trends, technologies, influencer marketing best practices, industry news and cultural developments; share relevant insights and opportunities.
• Track campaign performance, contribute to reporting and analysis, and identify learnings to improve future programs.
• Support weekly and monthly client reporting, recaps and campaign analysis.
• Collaborate across Digital/Influencer and PR teams and contribute to team meetings, brainstorms and agency initiatives.
• Support, guide and give constructive feedback to junior team members, including JAEs, ACs and interns; delegate appropriately and help them build confidence and expertise.
• Demonstrate professionalism, responsiveness, integrity and sound judgment; escalate issues promptly and bring forward potential solutions.

Benefits

• 100% medical and dental coverage
• Bonus and commission opportunities
• Early-Friday hours, year-round
• 401(k) benefits
• Hybrid work environment
• Opportunity to work across leading and emerging consumer brands and play an active role in shaping culturally relevant campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed