Account Exec Marketing - Home Health - South County San Diego
About The Position
The Account Exec Marketing role is responsible for establishing and maintaining positive relationships with customers and referral sources within an assigned territory to promote home care services. The role gathers and organizes account-related information, provides key input on customer opportunities, and prioritizes accounts in accordance with the market sales plan. The position conducts market assessments, develops and implements marketing plans and promotional initiatives to meet budgetary volume projections, and builds positive perceptions of the organization as a high-quality provider. It requires working knowledge of the organization’s markets, marketing practices, and community resources, as well as sharing relevant information with organizational personnel. The employee must maintain a current driver’s license and personal auto insurance and follow attendance and reliability guidelines to support consistent patient care. The role requires occasional sitting, driving, walking on level and uneven surfaces, twisting, kneeling, crouching, and crawling; frequent standing; intermittent bending or climbing; and intermittently lifting, carrying, pushing, and pulling up to 50 pounds.
Requirements
- High school diploma or GED required.
- Strong professional presence and willingness to travel.
- Strong interpersonal, communication, public speaking, and organizational skills.
- Excellent understanding of performance improvement, quality assurance, and utilization management.
- Ability to work well with others, function well under pressure, and work independently.
- Excellent observation, verbal, and written communication skills.
- Current and valid California driver’s license and automobile insurance coverage.
Nice To Haves
- Bachelor’s degree preferred.
- At least three years of experience in health care marketing management and/or home care operations preferred.
- At least one year of sales experience preferred.
Responsibilities
- Continuously assess the market and develop a comprehensive marketing plan designed to meet budgetary volume projections.
- Use marketing and promotional initiatives to achieve budgetary volume projections.
- Establish and maintain positive working relationships with current and potential referral and payer sources.
- Build and monitor community, customer, payer, and patient perceptions of the organization as a high-quality provider of services.
- Maintain comprehensive working knowledge of the organization’s markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
- Maintain comprehensive working knowledge of marketing and share information with appropriate organization personnel.
- Maintain comprehensive working knowledge of community resources and help customers access them when the organization does not provide the needed services.
- Maintain a current driver’s license and updated personal automobile insurance.
- Adhere to company attendance and reliability guidelines.
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What This Job Offers
Job Type
Full-time
Education Level
High school or GED
