Account Director, Consumer Brand, Nutrition & Wellness - Burson

Burson•New York, NY

46d•$60,000 - $140,000•Hybrid

About The Position

Burson, part of WPP, is a global communications leader focused on creating value for clients through reputation. They utilize specialized teams, advanced technologies, and creative strategies to help brands and businesses leverage reputation as a competitive advantage. Burson fosters a global community of lifelong learners at the forefront of innovation. WPP is a trusted growth partner for leading global brands, integrating media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel. This role specifically supports consumer communications for two global wellness brands, focusing on product launches, planning, execution, earned-media strategies, and client partnerships within Nutrition, Health Tech, and Oral Care. This is a hybrid role based in New York, requiring travel for events. The position involves immediate launch work and planning for future programs, demanding strong media judgment and culturally relevant ideas.

Requirements

Account management experience in communications, with the ability to manage priorities across multiple client workstreams.
Strong earned-media experience and confidence developing media strategies and materials.
Experience working directly with clients and presenting recommendations.
Experience managing or mentoring junior team members.
Strong attention to detail and sound judgment in a fast-moving client environment.
Experience in event work, including media and influencer events and consumer-facing activations.
Curiosity about culture, social trends, and the changing media landscape.
Ability to travel to event launches anticipated for the end of Q4 and beginning of Q1.

Responsibilities

Lead planning and execution for consumer product launches, including Colgate oral care launches and Abbott work across Similac and Lingo.
Develop earned-media strategies, media materials, and recommendations that help clients sustain product momentum.
Build and maintain strong client relationships; present on client calls and help deliver a client-first experience.
Guide junior team members, including reviewing their work and helping them develop client-service skills.
Support media, influencer, and consumer-facing events, from planning through on-the-ground execution when needed.
Bring awareness of news, culture, social trends, and consumer behavior into strategic recommendations.
Help identify opportunities to expand client work, particularly within Abbott Nutrition.