Workshop Sales Representative - San Francisco Bay Area

Bosch Group•San Francisco, CA

About The Position

The Workshop Sales Representative serves as the single point of contact for workshops in the assigned territory and offers the full Bosch Mobility Aftermarket product portfolio. The role focuses on increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs. The representative conducts field visits, builds relationships with independent repair shops and targeted accounts, identifies customer needs, and supports Bosch Mobility Aftermarket growth. The representative also identifies and onboards Workshop Partner prospects, encourages participation in eXtra and Workshop Partner loyalty programs, supports campaigns and market-development initiatives, documents customer interactions in Bosch systems, shares market intelligence, and coordinates with Bosch teams and distributors. The role requires extensive territory travel and may involve travel across the U.S. and/or Canada for training and other North American events.

Requirements

3–5 years of proven sales experience, preferably in the automotive aftermarket.
Technical understanding of diagnostic and workshop equipment.
Valid driver’s license.
Ability to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed.
Strong field sales and relationship-building skills.
Strong written and verbal communication skills.
Ability to communicate Bosch’s value across parts, diagnostics, tools and equipment, training, programs, and service solutions.
Ability to work independently in the field, manage a territory, prioritize visits, and maintain a consistent cadence of shop engagement.
Consultative approach and ability to identify workshop needs and connect customers with suitable solutions or next steps.
Proficiency with digital tools, CRM and reporting systems, mobile applications, and data-entry processes.
Attention to detail and accountability for accurate, timely reporting, customer data, and follow-up.
Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events professionally.
Adaptability, professionalism, and resilience in a fast-paced field environment.

Nice To Haves

Experience with workshop business models.
Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
Bachelor’s degree in business, engineering, or a related field.
Fluency in local language(s), verbal and written.

Responsibilities

Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
Serve as the local Bosch field contact for workshops, communicating brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
Identify, qualify, and onboard Workshop Partner prospects and increase participation in eXtra and Workshop Partner loyalty programs.
Drive parts pull by educating workshops about Bosch product coverage, quality, availability, and distributor purchasing pathways.
Support field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
Record shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools.
Provide market intelligence, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
Coordinate with internal Bosch teams, distributors, agencies, and sales leadership to arrange follow-up, resolve issues, and support territory objectives.
Plan routes and prioritize visits, maintain a consistent territory routine, report on time, and complete assigned follow-up tasks.