Wine Specialist Tour Guide - Benziger Family Winery
About The Position
The Wine Specialist Tour Guide delivers hospitality experiences at Benziger Family Winery through guided tours, wine tastings, and educational storytelling about the winery’s history, biodynamic practices, viticulture, and wines. The role also supports sales by recommending wine, merchandise, and wine club memberships in ways that reflect guests’ interests. Experiences include Biodynamic Tram Tours, Tribute Tours, and seated tastings. The guide processes transactions accurately through the point-of-sale system, works independently in a fast-paced environment, represents the winery professionally, and safely operates tram tour vehicles as needed. This is a part-time position. Shifts are currently needed on Sunday, Monday, and Thursday, with a potential additional day based on business needs. A flexible schedule is required, including availability for weekends, holidays, and special events.
Requirements
- Must be at least 21 years of age.
- High school diploma or GED required.
- Strong sales aptitude and ability to recommend wines, experiences, merchandise, and wine club memberships.
- Strong attention to detail and ability to multitask, prioritize, and perform in a fast-paced environment.
- Ability to work independently with minimal supervision.
- Reliability, punctuality, and adherence to safety standards and operating procedures.
- Ability to learn and safely operate tractor tram and electric tram tour vehicles.
- Must possess and maintain a valid California driver's license.
- Ability to work a flexible schedule, including weekends, holidays, and special events.
- Ability to lift, carry, push, and move items weighing up to 50 pounds; stand and walk for extended periods; and frequently bend, stoop, reach, twist, and kneel.
- Ability to work indoors and outdoors in varying weather conditions and safely operate winery tour vehicles as required.
Nice To Haves
- Two or more years of experience in tasting rooms, hospitality, luxury service, or retail sales.
Responsibilities
- Welcome guests, present the winery portfolio, and conduct engaging wine tastings, tours, and educational experiences.
- Create personalized guest experiences using knowledge of wines, winemaking practices, viticulture, winery history, and brand storytelling.
- Conduct Biodynamic Tram Tours, Tribute Tours, seated tastings, and other scheduled hospitality experiences.
- Promote wine, merchandise, data capture, and wine club memberships, and recommend products and experiences suited to guest interests.
- Meet or exceed individual and team sales, wine club acquisition, and guest engagement goals.
- Accurately process wine and merchandise transactions through the point-of-sale system with integrity and accountability.
- Assist with setup, breakdown, and cleaning of tasting, tour, and event spaces.
- Represent the winery at onsite and offsite events and provide professional guest service.
- Assist guests with reservations, booking inquiries, and experience recommendations.
- Support retail operations by stocking supplies, maintaining merchandise displays, and keeping tasting room and tour areas clean and organized.
- Collaborate with team members and leadership to deliver hospitality and achieve business objectives.
- Represent Benziger Family Winery in a friendly, professional, positive, and knowledgeable manner.
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What This Job Offers
Job Type
Part-time
Education Level
High school or GED
