Wine Specialist Tour Guide - Benziger Family Winery
About The Position
The Wine Specialist Tour Guide delivers hospitality experiences at Benziger Family Winery through guided tours, wine tastings, and educational storytelling about the winery's history, biodynamic practices, and viticulture. The role promotes wine, merchandise, and wine club memberships while tailoring experiences to guest interests and supporting sales goals. The guide conducts Biodynamic Tram Tours, Tribute Tours, seated tastings, and other scheduled experiences, and accurately processes transactions through the point-of-sale system. This part-time position requires working independently in a fast-paced environment, representing the winery professionally, and safely operating tram tour vehicles. Shifts are currently needed on Sunday, Monday, and Thursday, with a possible additional day depending on business needs. A flexible schedule and availability for weekends, holidays, and special events are required.
Requirements
- Must be at least 21 years of age.
- High school diploma or GED required.
- Strong sales aptitude and ability to recommend wines, experiences, merchandise, and wine club memberships.
- Strong attention to detail and ability to multitask, prioritize, and perform in a fast-paced environment.
- Ability to work independently with minimal supervision.
- Reliability, punctuality, and adherence to safety standards and operating procedures.
- Ability to learn and safely operate tractor tram and electric tram tour vehicles.
- Must possess and maintain a valid California driver's license.
- Ability to work a flexible schedule, including weekends, holidays, and special events.
- Ability to frequently lift, carry, push, and move items weighing up to 50 pounds; stand and walk for extended periods; and frequently bend, stoop, reach, twist, and kneel.
- Ability to work indoors and outdoors in varying weather conditions.
Nice To Haves
- Two or more years of experience in tasting rooms, hospitality, luxury service, or retail sales.
Responsibilities
- Welcome guests, present the winery portfolio, and conduct engaging wine tastings, tours, and educational experiences.
- Create personalized guest experiences using knowledge of wines, winemaking practices, viticulture, winery history, and brand storytelling.
- Conduct Biodynamic Tram Tours, Tribute Tours, seated tastings, and other elevated hospitality experiences as scheduled.
- Promote wine, merchandise, data capture, and wine club memberships; recommend products and experiences suited to guest interests.
- Meet or exceed individual and team sales, wine club acquisition, and guest engagement goals.
- Accurately process wine and merchandise transactions through the POS system with integrity and accountability.
- Assist with setup, breakdown, and cleaning of tasting, tour, and event spaces.
- Represent the winery at onsite and offsite events and provide professional guest service.
- Assist guests with reservations, booking inquiries, and experience recommendations.
- Support retail operations by stocking supplies, maintaining merchandise displays, and keeping tasting room and tour areas clean and organized.
- Collaborate with team members and leadership to deliver hospitality and achieve business objectives.
- Represent Benziger Family Winery in a friendly, professional, positive, and knowledgeable manner.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Education Level
High school or GED
