Wholesale Sales Manager
About The Position
The Wholesale Sales Manager leads growth within existing wholesale accounts in the Northeast market, partnering with the Senior Sales Manager on key initiatives such as cost negotiations, promotional calendars, marketing plans, and revenue goals. The role manages and measures KPIs for Sales Account Managers and has direct reports. In partnership with account managers and field marketing associates, the manager drives profitable sales across brands and works to meet or exceed sales targets. The role provides leadership for sales and field marketing activities at third-party retail stores, including buyer and budtender relationships, revenue and margin goals, and marketing strategy execution. It also manages state-level wholesale business execution in Pennsylvania, monitors retailer sales and inventory, supports forecasting and planning, and negotiates account programs, contracts, pricing, distribution, merchandising, and product placement.
Requirements
- At least 5 years of successful sales management experience.
- At least 3 years of successful sales management experience in the Pennsylvania cannabis market.
- Existing network of cannabis professionals in the Northeast, including MSOs.
- Ability to think creatively and develop long-term partner plans that maximize brand awareness and profit while minimizing channel conflict and cannibalization.
- Diverse experience working with cross-functional departments, including operations, marketing, channel management, category management, and finance.
- Good customer and cross-functional interface capabilities, with excellent presentation and influencing skills.
- Ability to accurately forecast demand for sales and profit growth at both micro and macro levels.
- Must be at least 21 years old, or at least 18 years old in Connecticut, Pennsylvania, and West Virginia.
- Must pass a comprehensive background screening.
Responsibilities
- Lead sales and field marketing teams in building relationships with buyers and budtenders, driving revenue and margin goals, and executing marketing strategies and promotions within third-party retail stores.
- Achieve sales, profit, and inventory goals for third-party retail customers in Pennsylvania.
- Help implement strategic plans set by the Executive Director of Wholesale and Director of Wholesale for channels, retailers, and products to meet monthly, quarterly, and yearly revenue and profitability goals.
- Assist the Executive Director of Wholesale and Director of Wholesale with account-growth planning to inform future account-level forecasts.
- Attend and participate in wholesale production and pipeline planning meetings as the primary wholesale representative for each state.
- Analyze CRM and data analytics reports to support Account Manager performance, maximize wholesale revenue, and maintain target gross margins.
- Execute state-level wholesale business activities, including merchandising objectives, operational optimization, budgets, and customer relationship development.
- Plan and negotiate with accounts to achieve the company's best position.
- Monitor retailer sales and inventories, work with merchandise planning to assess risks and opportunities, and communicate and implement solutions that support profit and customer satisfaction.
- Execute distribution, merchandising, pricing, and product-placement plans, including negotiating customer contracts and programs.
Benefits
- Paid time off
- Comprehensive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
