Website & SEO Specialist
About The Position
TP-Link Systems Inc. is seeking a Website & SEO Specialist to help grow, optimize, and improve the performance of its corporate website. Reporting directly to the Website Manager, the specialist will contribute to improving website usability, content quality, organic search visibility, and visibility in emerging AI-powered search channels. The role includes monitoring site performance and using data to identify and assess optimization opportunities. The specialist will support website operations and content updates through the CMS, conduct SEO and content research, and contribute to traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) efforts. The role also supports Reddit-focused SEO and AEO initiatives in collaboration with an external agency.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field.
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content optimization.
- Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), and SEO platforms such as SEMrush or Ahrefs.
- Strong analytical, organizational, project management, and problem-solving skills, with excellent attention to detail.
- Self-motivated and proactive, with the ability to manage multiple priorities in a fast-paced environment.
Nice To Haves
- Understanding of AI-powered search trends and emerging search optimization practices such as AEO and GEO.
- Familiarity with Reddit’s platform dynamics and community culture, including how content performs and surfaces in Reddit search and AI-powered answer engines.
Responsibilities
- Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
- Conduct regular website audits to ensure content quality, functionality, and consistency across pages.
- Monitor website traffic, engagement, conversion, and user behavior metrics to identify optimization opportunities.
- Develop recommendations based on data insights and help measure the impact of optimization initiatives.
- Support efforts to improve organic visibility across traditional search engines and emerging AI-powered search experiences.
- Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
- Optimize website content and on-page elements according to SEO, AEO, and GEO best practices.
- Support Reddit-focused SEO and AEO initiatives with the external agency, helping maintain brand visibility and accurate representation in Reddit search and AI-driven answer results.
- Monitor Reddit conversations and community trends relevant to the brand and provide input for content and search optimization strategies.
- Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the CMS.
Benefits
- Fully paid medical, dental, and vision insurance; partial dependent coverage.
- Contributions to 401k funds.
- Over four weeks of PTO per year.
- Bi-annual pay increases.
- Health and wellness benefits, including a free gym membership.
- Quarterly team-building events.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
