Website & SEO Lead

KnowledgeBrief

3d•$35,000•Remote

About The Position

KnowledgeBrief is a leadership and management training provider specializing in apprenticeship delivery, leadership development, business competency training, and professional skills development. Through a blend of apprenticeships, digital learning, workshops, coaching, and practical development programmes, we help individuals and organisations build the knowledge, confidence, and capabilities they need to grow and succeed. Our vision is to inspire the next generation of leaders through high-impact learning experiences that empower great leadership at every level. We support organisations through core leadership and management training, digital and AI upskilling, and broader organisational performance and professional development solutions. We are a values-driven organisation with a strong focus on innovation, authenticity, inspiration, and relationships, creating meaningful impact for our learners, clients, colleagues, and partners. We’re looking for an experienced Website & SEO Lead to take ownership of our website performance, visibility, and ongoing optimisation across both traditional search engines and emerging AI-driven discovery platforms. This is a hands-on role sitting within our Digital team, working closely with Marketing and Design colleagues to continuously improve how our business is discovered online. You’ll combine technical SEO expertise with practical website development skills, directly implementing improvements that strengthen user experience, increase organic visibility, and improve conversion performance. The role will focus heavily on SEO, AEO (Answer Engine Optimisation), technical optimisation, and front-end implementation, helping ensure our website remains fast, technically strong, highly discoverable, and aligned with rapidly evolving search behaviours. You’ll play a key role in improving organic growth, increasing marketing-qualified leads (MQLs), and helping shape how KnowledgeBrief is discovered across both search engines and AI-generated answer platforms.

Requirements

Proven experience managing and growing website performance through SEO and technical optimisation
Strong hands-on experience with HTML, CSS, and JavaScript
Strong understanding of technical SEO, on-page SEO, and website architecture
Experience using analytics and SEO tools including GA4, Google Search Console, Ahrefs, or similar platforms
Strong analytical, problem-solving, and data interpretation skills
Ability to independently manage website improvements and optimisation projects
Excellent communication and collaboration skills

Nice To Haves

Experience implementing structured data, schema markup, and AEO best practice
Familiarity with AI search behaviours and emerging search technologies
Qualification in Digital Marketing, Web Development, Computer Science, or a related discipline
SEO, analytics, or web development related certifications or equivalent practical experience

Responsibilities

Take ownership of the company website structure, performance, and ongoing optimisation
Implement website improvements directly using HTML, CSS, and JavaScript
Lead and deliver SEO strategy across technical, on-page, and content optimisation
Improve rankings, organic visibility, and high-intent traffic opportunities
Optimise website content and structure for AI-driven search and answer engines
Implement schema markup, structured data, FAQs, and semantic formatting
Monitor and improve technical SEO performance including Core Web Vitals, crawlability, indexing, and mobile optimisation
Analyse website performance data and conversion journeys to improve MQL generation
Use tools such as GA4, Google Search Console, Ahrefs, and SE Ranking to guide decision-making
Collaborate with Marketing, Commercial, Design, and Digital teams on campaigns, landing pages, and optimisation projects
Stay informed on evolving SEO, AI search, and digital discovery trends
Contribute positively to innovation, continuous improvement, and cross-team collaboration