Website & Lifecycle Marketing Lead

The/Studio

20h • Remote

About The Position

THE/STUDIO is hiring an in-house Website & Lifecycle Marketing Lead to own the customer experience after prospects discover the company. The role covers the website, lifecycle communications, email, and positioning and messaging, with the goal of improving customer conversion and repeat purchasing. The position works across the company’s Customize Now on-demand manufacturing platform and Source Anything SaaS product, and uses ongoing knowledge of the product, market, and audience to guide its work.

The lead will have direct access to the CEO and executive team, and their customer and market insights will inform product workflows, the roadmap, and company strategy. This is a full-time, exclusive independent contractor engagement at a profitable, fully remote company. Compensation is flexible and competitive, tailored to the candidate’s impact.

Requirements

• At least 4 years of experience in B2B or e-commerce marketing, with ownership of website conversion, messaging, or lifecycle marketing.
• A track record of creating copy and pages based on real customer research rather than assumptions.
• Experience building lifecycle or email programs with demonstrable revenue results.
• Knowledge of A/B testing fundamentals, including sample size, selecting a single primary metric, and setting a minimum effect worth acting on.
• Ability to own work end to end with little supervision, from strategy through shipping a page or flow.
• Fluent written English.
• Strong problem-solving, business acumen, and logical reasoning.
• Accountability for outcomes and ability to take ownership of work.
• Ability to accept direct, constructive feedback and adapt quickly in a fast-moving environment.

Nice To Haves

• Experience with funnels that combine self-serve and sales-led buying.
• Hands-on experience with a CRM such as Pipedrive or HubSpot and an email platform.
• Experience writing prompts or knowledge bases for AI sales or support agents.
• Background in custom manufacturing, merchandise, or print on demand.

Responsibilities

• Own the structure, messaging, and conversion of the website and key product pages.
• Plan and run interpretable tests, and ship website changes in collaboration with design and engineering.
• Build customer journeys after the first order, including onboarding, reorder triggers, win-back, and repeat-purchase paths.
• Own recurring revenue goals together with the Head of Marketing.
• Define positioning for THE/STUDIO and each product line across customer segments.
• Maintain a single source of truth for messaging used by the website, advertising, sales, and the AI sales agent.
• Plan, write, and run lifecycle and marketing email as part of customer communications.
• Turn sales calls, customer conversations, and reviews into copy, page changes, and new tests.
• Measure work using revenue and CRM data, including conversion rate, repeat revenue, and repeat order value.

Benefits

• Direct access to leadership, including the CEO and executive team, with high visibility and direct mentorship.
• Opportunity to influence the product roadmap, workflows, and company strategy.
• High autonomy, minimal red tape, and room for personal and professional growth.
• Flexible and competitive, outcome-driven compensation tailored to the candidate’s level of impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed