Lifecycle Marketing Lead

Cognition • San Francisco, CA

1d

About The Position

The Lifecycle Marketing Lead owns the self-serve experience after signup, including onboarding, activation, upgrades, and win-back across email and the product. The role focuses on helping more new users reach a first useful result with Devin and convert to paid plans.

The role maps the self-serve funnel, identifies drop-off points, and runs experiments to improve it. Improvements may involve lifecycle emails or product changes developed with product and growth engineering. The position owns funnel metrics, builds campaigns, measures revenue impact, and partners with product and engineering to improve activation and upgrades.

Cognition is an applied AI lab building end-to-end software agents and the makers of Devin, an AI software engineer. The role offers access to a growing self-serve funnel, product and growth engineering, Devin and AI tools, and a small team with direct access to leadership and little process.

Requirements

• Demonstrated work that changed user behavior, such as an onboarding flow, upgrade path, pricing page, or email program, with evidence of results.
• Product sense, including the ability to use Devin, identify where new users get stuck, and recommend product changes.
• Data fluency to find drop-offs, size opportunities, and measure lift.
• Ability to write clearly for technical readers, especially developers.
• Willingness to own conversion outcomes rather than only a marketing channel.

Nice To Haves

• Experience as a product manager, growth engineer, founder, or in another role improving product adoption.

Responsibilities

• Own and instrument self-serve funnel metrics, including activation, free-to-paid conversion, upgrades, and churn.
• Build onboarding, upgrade, and win-back lifecycle campaigns in Customer.io, as well as in-product messages with product and growth engineering.
• Run a steady cadence of experiments, measure revenue impact, and discontinue experiments that do not work.
• Write short, useful lifecycle emails tailored to developers.
• Partner with product and engineering on in-product moments that drive activation and upgrades.
• Map the self-serve funnel, identify major drop-off points, and improve onboarding and upgrade flows.
• Establish a clear method for measuring experiment revenue impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed