Lifecycle Marketing Lead

Plug Technologies•Los Angeles, CA

18h•Onsite

About The Position

Plug is hiring a Lifecycle Marketing Lead to own customer communications at every stage of the customer relationship, from vehicle valuation through closing and beyond. The role will consolidate lifecycle work currently divided among Sales, RevOps, BizOps, and Marketing, establishing a clear owner for the function and supporting company growth. This is a senior, hands-on role combining strategy, copywriting, and execution from day one, including technical work with marketing automation. The Lifecycle Marketing Lead will take open-ended problems from idea through measured results and may bring in support or build and lead a team as the function grows. Email and SMS are the initial priorities; retargeting and on-site personalization are additional opportunities. The position is full-time, salaried, exempt, and in-person at Plug’s Sawtelle office in Los Angeles. The annual salary range is $145,000 to $180,000. Plug does not provide relocation assistance or sponsorship for this role.

Requirements

At least 6 years of experience in lifecycle or retention marketing, including setting strategy and independently running campaigns.
Hands-on experience with marketing automation platforms.
Strong copywriting skills and comfort writing and refining messaging end to end.
Experience designing behavior-triggered, segmented campaigns.
Experience working cross-functionally with Sales and RevOps.

Nice To Haves

Experience with retargeting.
Experience with on-site personalization, including pop-ups, banners, or personalized homepage content.

Responsibilities

Work with Product, BizOps, and Sales to understand issues across the customer funnel.
Lead lifecycle strategy, copy, and execution for customer-facing email and SMS, replacing the current ad hoc process spread across multiple teams.
Set up behavior-triggered flows to replace manually decided, one-off sends.
Work with RevOps on the technical build; the balance of direct building versus specifying is flexible, but setting up triggers is part of the role.
Create a customer content plan and editorial calendar that build trust and value over time.
Turn content into nurture journeys and track how effectively they move customers through the lifecycle.
Establish an operating rhythm for lifecycle campaigns and own campaigns from strategy through results.
Launch and measure a stronger nurture or onboarding journey.
Implement consistent campaign briefs, segmentation rules, QA checks, and post-campaign reviews.