Website & Digital Performance Manager

Daily Bread Food Bank•Toronto, ON

12d•CA$77,000 - CA$90,000•Hybrid

About The Position

The Website & Digital Performance Manager oversees the organization’s website, digital performance reporting, marketing data, and first-party data strategy to improve user experience, strengthen audience engagement, and increase online conversions. Working closely with internal teams, external digital agencies, developers, and vendors, this role leads website optimization efforts, supports digital campaign and brand performance reporting, and ensures the organization’s digital platforms and reporting systems are accessible, effective, data-informed, and aligned with organizational goals. The role combines website management, digital analytics, KPI reporting, SEO, conversion optimization, dashboard development, and digital project coordination to support fundraising, advocacy, volunteer engagement, earned media measurement, and brand awareness objectives.

Requirements

Experience managing websites and content management systems, preferably WordPress, including plugins, integrations, and ongoing enhancements.
Strong understanding of website functionality, UX principles, and digital user behaviour.
Experience developing KPI dashboards and translating marketing and performance data into actionable insights.
Experience coordinating website change management, User Acceptance Testing (UAT), and vendor-delivered enhancements.
Understanding of website privacy compliance requirements, consent management practices, and digital accessibility standards (WCAG/AODA).
Strong understanding of digital marketing principles including SEO, CRO, analytics, email marketing, social media, earned media measurement, and paid digital media.
Ability to collaborate effectively with technical teams, developers, and external vendors to support website functionality and continuous improvement.
Proficiency with digital analytics and reporting tools such as: Google Analytics / GA4, Google Tag Manager, Looker Studio, HubSpot, Mailchimp, media monitoring/reporting platforms, and CRM systems.
Strong analytical and problem-solving skills with the ability to interpret data and communicate insights clearly.
Excellent organizational and project management skills with the ability to manage multiple priorities simultaneously.
Strong written and verbal communication skills.
Collaborative, proactive, and comfortable working across teams and with external vendors.
Curious and adaptable, with a passion for continuous learning and digital innovation.
5+ years of experience in website management, digital marketing, analytics, reporting, or related roles.
Experience managing WordPress or similar CMS platforms, including plugins, integrations, and website enhancement initiatives.
Demonstrated experience using data and analytics to improve digital performance, audience engagement, and conversion.
Experience building dashboards and performance reporting systems for marketing or communications teams.
Experience coordinating website vendors, developers, IT teams, and business stakeholders throughout project lifecycles.
Experience managing cookie consent implementations, privacy compliance initiatives, or website tracking governance.
Experience conducting User Acceptance Testing (UAT) and coordinating website deployments.
Experience coordinating website change management, release processes, and implementation activities.

Nice To Haves

Familiarity with HTML/CSS and website development concepts is an asset.
Experience in the nonprofit or mission-driven sector is an asset.

Responsibilities

Oversee the day-to-day performance, content, functionality, and optimization of the organization's website.
Manage the WordPress platform, including content management, plugin updates, theme administration, and coordination with IT and development partners to support website stability, performance, and user experience.
Lead website enhancement projects, including member portal development, advocacy landing pages, CRM and Fundraise Up integrations, cookie consent implementations, and other digital engagement initiatives.
Support the development and optimization of advocacy campaign pages, fundraising pages, microsites, landing pages, and other digital engagement experiences.
Ensure the website delivers a seamless, accessible, mobile-friendly, and user-focused experience.
Coordinate with IT, developers, and vendors to troubleshoot and resolve website issues, defects, and performance concerns.
Ensure website accessibility requirements, including WCAG and AODA standards, are considered in website updates and enhancements.
Coordinate website change management processes, including documentation, approvals, release schedules, and implementation tracking.
Lead User Acceptance Testing (UAT) for website enhancements, integrations, and functionality updates to ensure business requirements are met before deployment.
Work with vendors, developers, IT, and internal stakeholders to assess the impact of website changes on user experience, accessibility, analytics, SEO, and privacy requirements.
Coordinate with vendors and technical partners to ensure cookie consent solutions and website tracking practices align with organizational requirements and applicable privacy regulations.
Oversee website and marketing performance tracking architecture, including GA4, Tag Manager, data layers, CRM integrations, and campaign tracking.
Develop, maintain, and evolve KPI dashboards and reporting systems for: website performance, digital campaigns, brand awareness and engagement, earned media performance, audience growth, advocacy actions, and marketing conversion metrics.
Collect, organize, and analyze earned media performance data, including media reach, impressions, engagement, share of voice, and media value metrics.
Develop regular weekly, monthly, quarterly, and campaign-based reports for marketing leadership and internal stakeholders.
Monitor and analyze key digital KPIs including traffic, engagement, conversion, SEO performance, campaign performance, and ROI.
Translate analytics and performance insights into actionable recommendations for marketing leadership and internal teams.
Support audience segmentation, first-party data management, and digital performance analysis across channels.
Lead SEO implementation and optimization efforts in collaboration with the organization’s digital agency.
Execute and monitor SEO recommendations while identifying additional opportunities to improve search visibility, website performance, and user experience.
Support emerging Answer Engine Optimization (AEO) strategies for AI-driven search and discovery platforms.
Coordinate and support conversion rate optimization (CRO) initiatives, including: A/B testing, landing page optimization, funnel analysis, and user journey improvements.
Identify friction points within digital conversion paths and recommend solutions to improve performance.
Coordinate with vendors and internal stakeholders to ensure analytics, tracking, SEO, and consent management implementations support accurate measurement and compliance requirements.
Act as the primary internal contact for external digital agencies, web developers, analytics vendors, media monitoring vendors, and related partners.
Coordinate website-related requests, priorities, timelines, reporting needs, and technical implementations across teams.
Define project requirements, manage deliverables, and oversee timelines for website-related initiatives.
Collaborate with marketing, fundraising, advocacy, communications, IT, and external partners to support organizational objectives.
Work with vendors to assess the impact of website enhancements, plugin updates, third-party integrations, and SEO initiatives on user experience, accessibility, analytics, and privacy compliance.
Coordinate testing and quality assurance activities to ensure website enhancements function as intended before deployment.
Support internal teams in understanding website functionality, marketing data, KPI reporting, and digital best practices.
Develop and maintain a website enhancement roadmap aligned with organizational priorities and user needs.
Evaluate website technologies, plugins, integrations, and vendor solutions to identify opportunities to improve website performance, functionality, and user experience.
Support CRM integrations, audience segmentation, and marketing automation initiatives to improve engagement and conversion.
Help optimize digital touchpoints and user journeys through data-informed testing and personalization strategies.
Maintain awareness of emerging digital tools, technologies, trends, and best practices in digital marketing, analytics, and reporting.
Maintain documentation of website integrations, data flows, tracking technologies, and marketing technology dependencies to support governance, compliance, troubleshooting, and future planning.