Digital Media Specialist-Website

City of Flagstaff•Flagstaff, AZ

11d•Onsite

About The Position

The Digital Media Specialist (Website) manages website content, supports departmental website updates, ensures website accessibility compliance, and helps advance digital engagement through the City's website. This role includes maintaining the City’s website, coordinating with departments for accurate content, and providing analytics and reporting insights to guide improvements.

Requirements

Bachelor’s degree in communications, digital media, journalism, marketing, multimedia, or another related field.
Two years of experience in professional writing, website management, web content management and/or content management software.
Valid driver’s license
Or any combination of education, experience, and training equivalent to the above Minimum Requirements.

Nice To Haves

Americans with Disabilities Act (ADA) website compliance
Basic search engine optimization techniques to maximize the volume of organic traffic to the city’s website using a variety of tools such as content strategy, information architecture, mobile strategy, etc.
Experience using Adobe Creative Suite applications
Principles, practices, methods and techniques of website design and development
Programming language application, administration, maintenance and integration (i.e. HTML, JAVA, JavaScript, ASP.Net, ASP, XML, SQL, etc.)
Project management
Excellent writing and grammar skills
Strong knowledge of design principles and art composition, e.g. page layout, color theory, typography, imagery and integration of components into a harmonious whole.
Experience in public sector employment
Ability to manage multiple projects from start to finish while meeting deadlines
Excellent communication and interpersonal skills as applied to interaction with coworkers, supervisor, the public, etc.

Responsibilities

Provides excellent customer service to both internal and external customers
Responsible for maintaining a robust, interactive city website and a variety of microsites that engage and inform visitors
Serves as primary advisor, writer and editor for all web content developed for, with and by divisions
Coordinates the regular review of all web pages, designs and features of the website; ensures accuracy, consistency and ease of navigation
Responsible for ensuring and monitoring compliance with applicable digital accessibility standards (including Web Content Accessibility Guidelines) for the city website
Makes recommendations regarding design issues, upgrades, and security
Researches and implements website development and design strategy, including researching, analyzing and incorporating new web technology, features and functions into the website
Conducts Search Engine Optimization (SEO) research and consistently works toward stronger rankings
Monitors web use and provides relevant statistical data and reports regarding utilization of the city's websites, making recommendations for enhancements that will increase access and traffic
Participates in cross-functional meetings with teams to support and advise on how the city’s websites and digital content may be used; develop creative ideas in relation to digital content, web projects, and public information projects
Completes special projects, as assigned
Advises and assists the Public Affairs Director and staff in developing outreach strategies and communications materials to support the city’s overall outreach and engagement efforts
Supports city efforts to establish and maintain positive and productive community relations between the city and citizens, the business community, media, outside agencies and public officials
Participates in cross-training efforts with the Digital Media Specialist and Community Engagement Specialist positions, including graphic design, photo and video documentation, social media management and content creation
Other duties as assigned

Benefits

Competitive pay
Outstanding benefits
Arizona State Retirement System with 100% Match
457 Deferred Compensation Options
Up to 4% Annual Pay for Performance Increase
Group Insurance including Health, Dental and Vision coverage
Flexible & Health Savings Accounts
13 Paid Holidays, Vacation, Sick Leave, Personal Leave, Paid Parental Leave, Bereavement, Jury Duty
Life Insurance, AD&D, Short- and Long-Term Disability and Voluntary Life Insurance
First-Time Homebuyer Assistance
Qualified Public Student Loan Forgiveness
Employer Tuition Assistance
Employee Clinic, Telehealth, Wellness Program & Incentives
Tobacco Cessation Program
Employer Assistance Program
Recognition including Work i versary, Wonderful Outstanding Worker (WOW), On-the-Spot, 7k Award, and City Manager's Excellence Awards
Employee Discounts: Mountain L ine Bus Eco Pass, Aquaplex, and Recreation Centers