Website Associate Manager

Wella Professionals•Calabasas, CA

4d•Hybrid

About The Position

The Wella Company is a global leader in the beauty industry, home to iconic brands like Wella Professionals, Clairol, OPI, Nioxin, and ghd. With a mission to enable individuals to look, feel, and be their true selves, Wella Company operates in over 100 countries and employs 6,000 people worldwide. The company is seeking an Associate Manager, Wellastore for its North America e-Commerce team. This role will focus on enhancing the B2B platform (Wellastore.com) through front-end content improvements, optimizing user experience, and driving growth via merchandising and marketing efforts across the US and Canada. The position is hybrid, requiring 3 days in the Calabasas, CA office.

Requirements

4+ years prior e-commerce experience with proven results to successfully grow businesses on-line.
4 year degree; advanced degree a plus.
Excellent project management and organizational skills, with the ability to manage multiple projects and competing priorities simultaneously.
Detail-oriented and adaptable, with a proven ability to succeed in a fast-paced, complex, and evolving environment.
Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategies.

Nice To Haves

Expertise in SAP Hybris Marketing Suite, Microsoft Office Suite, Adobe Creative Cloud Suite (specifically Photoshop, Illustrator, Analytics), and strong skills in Microsoft Excel.
Strong background in customer acquisition, re-engagement, and retention strategies.
Comprehensive knowledge of KPI`s, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfully.
Strong analytical skills with experience using web analytics, heatmaps, customer journey analysis, and A/B testing.
Affinity with Beauty. Prior beauty category experience is a plus.
Open and accessible management style, with the ability to consistently achieve positive results and collaborate across the team.

Responsibilities

Own and support key eCommerce merchandising and catalog management activities to ensure an accurate and engaging online shopping experience.
Coordinate the execution of promotional and marketing initiatives across multiple stakeholders and business functions.
Manage product and content-related workflows, ensuring data accuracy and operational excellence across digital platforms.
Support site content and creative asset management to maintain a compelling and brand-consistent customer experience.
Contribute to customer experience strategy through personalization, merchandising, and continuous site optimization.
Collaborate with cross-functional teams and global partners to execute digital initiatives and support business goals.
Monitor and analyze site performance and customer engagement metrics to identify opportunities for improvement.
Drive ongoing enhancements to site usability, functionality, and conversion through testing and optimization initiatives.
Ensure timely execution of digital updates and support the effective operation of eCommerce processes and programs.