Webinar Marketing Specialist

Bentley Systems • Philadelphia, MA

23d • Hybrid

About The Position

Bentley Systems is seeking a Webinar Marketing Specialist to support the planning, execution, and optimization of webinar programs that drive customer engagement and support global marketing campaigns. The role partners with webinar managers, campaign teams, speakers, and other stakeholders to deliver high-quality live and on-demand webinar experiences through ON24. It calls for strong attention to detail, organization, and a commitment to a seamless attendee experience from registration through post-event reporting.

This is a full-time, individual-contributor role working 40 hours per week. The preferred arrangement is hybrid in Denver, Colorado; hybrid work in Philadelphia, Pennsylvania, or home-based work in Boston, Massachusetts, is also described as an option. The posting also states that the role is hybrid and expected to work in the Denver office. Occasional flexibility in working hours may be needed to support live events across time zones. Travel is not expected or is limited to infrequent travel to Bentley office locations.

Bentley Systems describes itself as an infrastructure engineering software company whose products support the design, construction, and operation of infrastructure. The company reports 5,200 colleagues, annual revenues of more than $1 billion, and operations in 194 countries.

Requirements

• 1–3 years of experience in webinar operations, digital marketing, campaign execution, or a related field, including internships or equivalent hands-on experience.
• Hands-on experience building webinar programs, events, or registration experiences in ON24.
• Experience creating and testing landing pages, registration forms, and attendee communications.
• Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously.
• Exceptional attention to detail and commitment to delivering high-quality customer experiences.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and stakeholders in a global environment.
• Demonstrated problem-solving and troubleshooting capabilities.
• Relevant education, training, or equivalent professional experience in marketing, communications, business, or a related discipline.

Nice To Haves

• Experience with Marketo or a comparable marketing automation platform.
• Experience supporting live virtual events and publishing on-demand webinar content.
• Familiarity with CRM platforms and marketing data management practices.
• Knowledge of B2B marketing programs, campaign execution, and customer engagement strategies.
• Experience analyzing webinar performance metrics and providing actionable insights.
• Exposure to global marketing operations and cross-functional collaboration.

Responsibilities

• Build and configure live and on-demand webinar programs in ON24, including registration pages, forms, confirmation and reminder communications, event consoles, engagement tools, and follow-up assets.
• Create and update webinar landing pages using approved templates, ensuring content accuracy, brand consistency, accessibility compliance, and mobile responsiveness.
• Coordinate with speakers, producers, campaign teams, and stakeholders on event details, deadlines, rehearsals, and launch readiness.
• Perform end-to-end quality assurance on registration flows, communications, event settings, tracking links, and attendee experiences before promotion and event launch.
• Support live webinar delivery through rehearsals, speaker preparation, event monitoring, troubleshooting, and attendee engagement.
• Publish webinar recordings and on-demand experiences, and complete post-event activities such as attendee exports, data validation, asset updates, and campaign handoffs.
• Maintain webinar schedules, process documentation, build checklists, and reusable templates, and proactively identify and communicate risks.
• Generate and analyze ON24 reports on registration, attendance, engagement, and conversion metrics, and recommend improvements for future webinars.
• Collaborate with global marketing teams to align webinar programs with campaign objectives and execution timelines.
• Contribute to continuous improvement of webinar operations processes, tools, and best practices.

Benefits

• Attractive salary and benefits package.
• Bentley Impact Day: a day off work to volunteer with an organization of your choice.
• Colleague recognition award programs and the Bentley Achievers platform.
• Global initiatives and resource groups supporting inclusion, belonging, and colleague wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed