Web Specialist

Metropolitan Council•390 Robert St. N St. Paul, MN

1d•Hybrid

About The Position

The Web Specialist is a newly established role on the Metropolitan Council’s Digital Experience team. This technical communications position supports the day-to-day management and maintenance of the Council’s public-facing website and internal intranet sites, combining content expertise, digital strategy, and web administration. The position is eligible for a hybrid telework arrangement, and the candidate’s permanent residence must be in Minnesota or Wisconsin. The position will create a six-month eligibility list for current and future openings. The Metropolitan Council is the regional government for the seven-county Twin Cities metropolitan area. Communications provides strategic planning, digital user experiences, content and creative services, media relations, public-facing website content and design, and social media support. The Council says this work offers an opportunity to positively influence the Twin Cities metropolitan area, with on-site training, tuition reimbursement, competitive salary, benefits, and work/life balance.

Requirements

One of the following combinations of completed education in communications, digital media, web design, technical writing, or a closely related field and experience in web content management, digital communications, or a related field: high school diploma/GED and six years of experience; associate degree and four years of experience; or bachelor’s degree or higher and two years of experience.

Nice To Haves

Experience with web content in a content management system (CMS).
Experience writing web content that meets digital accessibility standards (WCAG 2.1) and best practices.
Experience working and collaborating in diverse, multicultural, and inclusive environments.
Working knowledge of HTML and CSS.
Knowledge of embedding tools such as PowerBI and Tableau.
Familiarity with web accessibility standards (WCAG 2.1) and document accessibility.
Knowledge of digital content best practices.
Proficiency with content management systems such as Umbraco, WordPress, Drupal, or similar platforms.
Strong writing, editing, and proofreading skills, with a plain-language communications focus.
Skill with web analytics tools such as Google Analytics and Siteimprove.
Skill with intranet sites such as SharePoint.
Ability to work with cross-functional digital teams to coordinate web content execution alongside broader digital communications efforts, such as social media campaigns.
Ability to manage multiple projects and deadlines in a collaborative environment.
Ability to explain technical concepts and accessibility standards in plain, non-technical language to people at all levels of the organization.

Responsibilities

Manage publishing content across the Council’s website through its content management system, ensuring accuracy, timeliness, and brand consistency.
Serve as the centralized production resource for content requests from divisions across the organization.
Coordinate technical updates and platform maintenance with the Digital Experience Manager and external partners.
Enforce web content standards, style guides, and governance protocols.
Conduct accessibility audits and ensure content meets WCAG 2.1 AA standards and ADA requirements.
Perform quality assurance and testing of published work, including automated and manual accessibility testing.
Monitor and report on website analytics and user behavior to inform content and navigation improvements.
Routinely identify and remediate broken links, outdated pages, and content gaps.
Collaborate with Communications colleagues on digital campaigns, announcements, public engagement initiatives, internal communications, and intranet platform support.
Support the rollout of the new website, including content migration, staff training, and CMS onboarding.
Assess raw inputs against digital best practices and governance standards, escalating for additional scoping when appropriate.
Perform other duties as assigned to support the Digital Experience team and department objectives.